Marketing Director

2 months ago

Paignton, Torbay, United Kingdom Frasers Group Full time

About Us

Frasers Group is a leading retail company that operates in the sports, premium, and luxury markets. We are a dynamic and innovative organization that is rethinking retail through digital innovation and unique store experiences.

Our Mission

We are building the world's most admired and compelling brand ecosystem, elevating the lives of the many with access to the world's best brands and experiences.

Our Values

We fear less and do more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled.

Job Description

We are seeking a dynamic and experienced Marketing Manager to spearhead our brand elevation and implement effective go-to-market strategies. This role requires a strategic thinker who is passionate about building brand awareness and driving business growth through creative and effective marketing initiatives.

Main Responsibilities:

  • Brand Management: Craft and execute strategies to elevate our brand presence in the market. Ensure brand consistency across all marketing channels.
  • Route-to-Market Strategy: Develop and implement comprehensive route-to-market plans for new product launches, including market research, segmentation, and targeted marketing campaigns.
  • Website Management: Oversee the management and enhancement of our company website, ensuring it serves as a leading resource for product information, e-commerce, and brand storytelling.
  • Digital Marketing: Leverage digital platforms to maximize reach and engagement. Manage social media content, email campaigns, SEO/SEM, and online advertising to drive traffic and sales.
  • Partnership and Collaboration: Work closely with cross-functional teams and external partners to align marketing strategies with overall business goals. Collaborate with product development and sales teams to ensure successful product positioning and launches.
  • Analytics and Reporting: Monitor, analyze, and report on the performance of marketing campaigns and the website, utilizing data to refine and optimize strategies.

Requirements:

  • At least 5 years of marketing experience.
  • Strong understanding of brand development, digital marketing, and e-commerce.
  • Proficient in using marketing analytics tools and web management systems.
  • Excellent communication, leadership, and project management skills.
  • Creative, innovative, and willing to take initiative.

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