Football Marketing Director

3 weeks ago

Paignton, Torbay, United Kingdom Frasers Group Full time
Job Title: Football Marketing Manager

We are seeking a highly skilled and experienced Marketing Manager to lead our brand elevation and implement effective go-to-market strategies in the football industry.

Main Responsibilities:
  • Brand Management: Develop and execute strategies to elevate our brand presence in the market, ensuring consistency across all marketing channels.
  • Route-to-Market Strategy: Design and implement comprehensive route-to-market plans for new product launches, including market research, segmentation, and targeted marketing campaigns.
  • Website Management: Oversee the management and enhancement of our company website, ensuring it serves as a leading resource for product information, e-commerce, and brand storytelling.
  • Digital Marketing: Leverage digital platforms to maximize reach and engagement, managing social media content, email campaigns, SEO/SEM, and online advertising to drive traffic and sales.
  • Partnership and Collaboration: Work closely with cross-functional teams and external partners to align marketing strategies with overall business goals, collaborating with product development and sales teams to ensure successful product positioning and launches.
  • Analytics and Reporting: Monitor, analyze, and report on the performance of marketing campaigns and the website, utilizing data to refine and optimize strategies.
Qualifications:
  • At least 5 years of marketing experience, preferably in the sports or apparel industry.
  • Strong understanding of brand development, digital marketing, and e-commerce.
  • Proficient in using marketing analytics tools and web management systems.
  • Excellent communication, leadership, and project management skills.
  • Creative, innovative, and willing to take initiative.
What We Offer:
  • A competitive benefits package.
  • A wide range of perks for our colleagues, including Frasers Champion, Fearless, Frasers Festival, CEO Sessions, Retail Reconnect, Frasers Fit, and Retail Trust.

We are committed to creating a positive and inclusive work environment. If you are a motivated and experienced marketing professional looking for a new challenge, please submit your application.

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