Director of Sales and Events

4 weeks ago


Cambridge, Cambridgeshire, United Kingdom Graduate Hotels Full time

RESPONSIBILITIES

We are seeking a highly skilled and experienced Director of Sales and Events to lead our Sales and Events department to its fullest potential. The ideal candidate will have a proven track record of driving sales growth, managing key accounts, and developing high-performing teams.

  • To lead and manage the Sales and Events department to its fullest potential, ensuring the current and future needs of the business are met.
  • To own all accounts in your area of remit & to actively maintain relationships with key local customers.
  • To ensure that effective processes are in place for the recruitment, induction, training, and development of all sales & events Team Members.
  • To set and monitor effective targets for sales & events Team Members and manage team performance.
  • To target new business opportunities for the hotel.
  • To manage key internal and external stakeholders.
  • To create and implement effective planning in line with the commercial strategy.
  • To manage negotiations and contracting through Delphi, Lanyon, Cvent and RFP processes.
  • To play an active part in supporting the team to convert key opportunities as and when required.
  • To play an active part in networking with the M&L and Graduate Sales Team & Global Accounts Managers to increase awareness of the hotel's needs and objectives and drive inbound business.
  • Participate in sales initiatives such as client workshops, roadshows, trade missions, and tradeshows as and when required.
  • Ensure the team arrange all details of events to include room set-ups, staging, lighting, audiovisual, traffic flow, menus, décor, entertainment, group room blocks, and VIP services.
  • Reviews demand calendar and pricing and establish actions to fill the gaps in need periods.
  • Monitor budget and drive upsell products and services.
  • Negotiate food and beverage prices, function space, and hotel services within approved departmental booking guidelines.
  • Create and implement sales plans that drive measurable incremental occupancy, increase average rates, increased volume, food and beverage and banquet sales.
  • Ensures all bookings and account management activity is recorded in Delphi.


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