Director of Sales and Events
4 weeks ago
RESPONSIBILITIES
We are seeking a highly skilled and experienced Director of Sales and Events to lead our Sales and Events department to its fullest potential. The ideal candidate will have a proven track record of driving sales growth, managing key accounts, and developing high-performing teams.
- To lead and manage the Sales and Events department to its fullest potential, ensuring the current and future needs of the business are met.
- To own all accounts in your area of remit & to actively maintain relationships with key local customers.
- To ensure that effective processes are in place for the recruitment, induction, training, and development of all sales & events Team Members.
- To set and monitor effective targets for sales & events Team Members and manage team performance.
- To target new business opportunities for the hotel.
- To manage key internal and external stakeholders.
- To create and implement effective planning in line with the commercial strategy.
- To manage negotiations and contracting through Delphi, Lanyon, Cvent and RFP processes.
- To play an active part in supporting the team to convert key opportunities as and when required.
- To play an active part in networking with the M&L and Graduate Sales Team & Global Accounts Managers to increase awareness of the hotel's needs and objectives and drive inbound business.
- Participate in sales initiatives such as client workshops, roadshows, trade missions, and tradeshows as and when required.
- Ensure the team arrange all details of events to include room set-ups, staging, lighting, audiovisual, traffic flow, menus, décor, entertainment, group room blocks, and VIP services.
- Reviews demand calendar and pricing and establish actions to fill the gaps in need periods.
- Monitor budget and drive upsell products and services.
- Negotiate food and beverage prices, function space, and hotel services within approved departmental booking guidelines.
- Create and implement sales plans that drive measurable incremental occupancy, increase average rates, increased volume, food and beverage and banquet sales.
- Ensures all bookings and account management activity is recorded in Delphi.
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