Fashion CRM Specialist
3 weeks ago
About the Role:
The successful candidate will be responsible for building and executing a CRM strategy focusing on acquisition, brand awareness, and retention. This includes the ongoing development and optimisation of the automated customer journey.
Responsibilities:
- Continuing optimisation of the integrated Marketing Action plan, devised by Ometria and the brand
- Have a deep understanding of the brand's customer through analysis, and segmenting the customer database with the ability to target appropriately
- Creating and owning impactful campaigns for each customer segment, working inter-departmentally to maximise reach and performance
- Carrying out weekly reporting of automation, campaign performance, and agency results, giving recommendations for optimisation and actioning them
- Responsible for the re-engagement and overall retention of the customer database
- Jointly responsible for managing subscriber acquisition growth
- Line managing a Senior Email Marketing Exec, overseeing and supporting to maximise performance
- Responsible for hitting and exceeding regular targets, and setting out monthly plans to reach them with the support of the Senior Email Marketing Exec
- Oversee the management of agencies who provide push notifications, SMS, Abandon series & friend referral
About You:
- At least two years' experience working in a senior position across email, database, or CRM marketing
- Passionate about data, with a thorough ability to understand and analyse data from multiple mediums to drive results-based decisions
- A background in customer acquisition, customer-centric marketing strategies, and good knowledge of GDPR requirements
- Excellent communication skills, both written and verbal, able to communicate efficiently with multiple in-house teams and a network of agencies
- Strong planning and organisational skills, able to manage multiple projects and competing deadlines while maintaining a high level of attention to detail
- Fantastic at taking initiative and collaborating well, bringing a positive energy to the team
- A good understanding of Google Analytics
- Line management experience is desirable
- A passionate interest in fashion and popular culture
Benefits:
- Competitive salary
- Flexible working opportunities
- Company pension scheme
- Career progression in a fast-growing business
- Employee discounts
About the Company:
House of Fashion Associates Ltd is a global online fashion brand, worn by the Kardashians, Jenners, Lizzo, Nicki Minaj, Winnie Harlow, and Little Mix to name a few. They have collaborated with some of the biggest influencers across the globe, including Molly-Mae, Stassie, Yris Palmer, Maura Higgins, Jess Hunt, and Millie Court.
The company has experienced exponential growth in 2020, resulting in revenue increases of over 130%. Similarly, in 2021, they doubled their revenue results year-on-year. A very fast-growing, ambitious company with exciting plans, the perfect time to join them.
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