Senior CRM Executive

1 month ago


Manchester, United Kingdom House of Fashion Associates Ltd Full time

Job Title: Senior CRM Executive

About the Role:

We are seeking a highly skilled Senior CRM Executive to join our team at House of Fashion Associates Ltd. As a key member of our marketing department, you will be responsible for delivering our CRM strategy and managing creative campaigns across all CRM channels.

Key Responsibilities:

  • Support the Head of CRM to deliver the CRM strategy
  • Manage and execute creative campaigns across all CRM channels
  • Brief email campaign creative into the Graphic Design team
  • Sign off final email campaigns from design through to build
  • Coordinate with the Marketing and Merchandising teams to ensure all communications are on-brand, accurate, relevant, and timely
  • Develop and implement continual improvement across all CRM channels
  • Report and feedback on CRM campaign performance across all channels
  • Create and refine customer segmentation
  • Develop, manage, and optimize all automated emails
  • Keep up to date with relevant trends, competitors, and analyze how to maintain customer relationships
  • Bring new ideas and introduce new partners who you believe will be beneficial to the business

Requirements:

  • Previous experience in a similar role is essential
  • Excellent copywriting abilities with strong grammar and spelling skills
  • Creative thinking and copywriting skills for campaign design and execution
  • Ability to manage relationships cross-departmentally, particularly with Buying / Merchandising and Creative teams
  • Exceptional Organisational Skills
  • Excellent commercial understanding
  • Experience analyzing, interpreting, and optimizing data
  • Experience working with Ometria or enterprise-level ESP
  • Have an interest in retail / online marketing
  • Have a keen eye for detail
  • Be looking to further your career in CRM / Marketing
  • Enjoy working at pace
  • Challenge the status quo, innovative, and open to try new tactics and strategies

What We Offer:

  • Flexible core hours to accommodate individual needs
  • Up to 40% discount
  • Weekly sample giveaways
  • Competitive salary


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