Senior CRM Executive
1 month ago
Job Title: Senior CRM Executive
About the Role:
We are seeking a highly skilled Senior CRM Executive to join our team at House of Fashion Associates Ltd. As a key member of our marketing department, you will be responsible for delivering our CRM strategy and managing creative campaigns across all CRM channels.
Key Responsibilities:
- Support the Head of CRM to deliver the CRM strategy
- Manage and execute creative campaigns across all CRM channels
- Brief email campaign creative into the Graphic Design team
- Sign off final email campaigns from design through to build
- Coordinate with the Marketing and Merchandising teams to ensure all communications are on-brand, accurate, relevant, and timely
- Develop and implement continual improvement across all CRM channels
- Report and feedback on CRM campaign performance across all channels
- Create and refine customer segmentation
- Develop, manage, and optimize all automated emails
- Keep up to date with relevant trends, competitors, and analyze how to maintain customer relationships
- Bring new ideas and introduce new partners who you believe will be beneficial to the business
Requirements:
- Previous experience in a similar role is essential
- Excellent copywriting abilities with strong grammar and spelling skills
- Creative thinking and copywriting skills for campaign design and execution
- Ability to manage relationships cross-departmentally, particularly with Buying / Merchandising and Creative teams
- Exceptional Organisational Skills
- Excellent commercial understanding
- Experience analyzing, interpreting, and optimizing data
- Experience working with Ometria or enterprise-level ESP
- Have an interest in retail / online marketing
- Have a keen eye for detail
- Be looking to further your career in CRM / Marketing
- Enjoy working at pace
- Challenge the status quo, innovative, and open to try new tactics and strategies
What We Offer:
- Flexible core hours to accommodate individual needs
- Up to 40% discount
- Weekly sample giveaways
- Competitive salary
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