Senior CRM Executive

5 months ago

Manchester, United Kingdom Alex James Digital Full time

**Our client are a fast growth business.**

**Due to continued growth, they are now looking for a Senior CRM Executive to join the team.**

**PURPOSE OF THE ROLE**

**You’ll manage analytics on all campaigns producing regular reports and be comfortable interpreting large amounts of data. There’s also a creative element to the role, with freedom for content creation, copywriting and contributing to new customer journeys, as well as liaising with stakeholders within the business.**

**This is a fantastic opportunity for someone looking to develop their career in CRM and grow within the role.**

**MAIN DUTIES & RESPONSIBILITIES**

Reporting to the Senior CRM Manager, you will:

- Work closely with the wider marketing teams on content planning and co-ordinate promotional messaging across the business.
- Accurately track performance benchmarking, key insights & results on daily, weekly & monthly basis and create regular analysis & insights to be shared with the wider business.
- Work with Analytics team on gaining insights on customer segmentation and identify new opportunities for channel growth.
- Build and implement testing plans to continuously test, optimise and improve channel performance.
- Brief relevant internal and external stakeholders on agreed plans and ensure subsequent changes are communicated quickly and efficiently.
- Monitor and report on key competitor activity.
- Review, map and improve customer journeys across purchasing, claims, refunds, rebooks underpayments, live chat etc. Understand churn points and make suggestions on how we can improve.
- Work with CS team on pain points and ensure we have adequate comms to combat these.

**- Develop engaging, impactful, and personalised campaigns that drive retention and loyalty to meet commercial objectives including our SME/ VIP programs.**

**KNOWLEDGE & EXPERIENCE**
- Excellent communication skills both verbal and written.
- Highly numerical & analytical skills.
- Advanced level of computer literacy in Microsoft packages, particularly in Excel.
- Ability to manage projects, organise and prioritise.
- Excellent team player and interpersonal skills.
- Accurate, systematic and methodical with great attention to detail.
- Ability to produce reports and derive valuable insights and analysis with suggestions for improving the existing strategy.

**ABILITIES / PERSONALITY**
- A passionate, self-starter, uses initiative and problem solver.
- Ability to work to strict and tight deadlines whilst remaining calm when under pressure.
- Willingness to go beyond the call of duty to get the job done.
- A passion for innovation within the Ecommerce and CRM space.
- Thorough and meticulous with extreme attention to detail.
- Interest in analytics with ability to spot trends and opportunities in data.
- Building strong relationships with wider teams - proactive team player.
- Creative thinker with innovative ideas.
- Forward planner and highly organised.
- Ability to perform in fast paced, empowered environment.

Excellent package on offer

**Salary**: £33,000.00-£37,000.00 per year

**Benefits**:

- Company events
- Company pension
- Work from home

Schedule:

- Flexitime
- Holidays
- Monday to Friday

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 1 year (preferred)
- Marketing: 1 year (preferred)

Ability to Commute:

- Manchester (required)

Ability to Relocate:

- Manchester: Relocate before starting work (required)

Work Location: In person

Reference ID: 48484

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