Senior CRM Executive

1 week ago

Manchester, United Kingdom Better Placed Ltd - A Sunday Times Top 10 Employer in 2023! Full time

Senior CRM Executive

Greater Manchester.

Remote (2 days per month in the office)

Up to £35,000


We’re really pleased to be supporting this client on their latest hire, Senior CRM Executive.

This is a really exciting consumer brand, authentically themselves, innovative and creative.


An established brand that has been through incredible growth, doubling in size year on year. Multi-million turnover brand. Private Equity backed which makes this moment for them the best time to join – with so much investment being put into the brand and marketing team.


In this role, you’ll support the performance of the CRM channels: email and SMS whilst supporting new automated customer experience and journeys.


The long term view of this role is to broaden out into a Digital Marketing role (retaining elements of campaign delivery within CRM, but becoming more multi-channel.


Key responsibilities for this role include:

  • Deliver the multi-channel CRM strategy designed to grow the customer database, and the value of all new and existing customers.
  • Further develop the brands marketing communications calendar, ensuring the workflow is delivered to the required deadlines.
  • Writing clear and precise creative briefs as well as supporting in the creation of compelling copy for multi-channel campaigns. Responsible for all sign off.
  • Ensure management and prioritisation of workflow across the team to deliver target new business volumes, key marketing projects and wider business projects.
  • Monitor results and report on performance and making recommendations to the wider digital and marketing teams. Including senior stakeholder management.
  • Understand profitability of all channels and activity delivered by your team. Understand relationship between marketing spend, CPA and income. Make recommendations for improvements in profitability of owned channels.
  • Managing a team of CRM Executives on tactical delivery. Reporting into the Head of Marketing. Work closely with external agencies.

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