Senior CRM Executive Luxury Fashion

2 weeks ago


Manchester, United Kingdom THG Full time

About THG

We're a global technology group that specializes in taking brands direct to consumers. Our comprehensive approach ensures we can fully realize our vision and maintain our leadership in a rapidly evolving global industry.

Life at THG Ingenuity

Our global end-to-end tech platform is comprised of three products: THG Commerce, THG Studios, THG Fulfilment. Each represents a single, unified solution, overcoming challenges and taking brands direct-to-consumer. Our client portfolio includes globally recognized brands such as Coca-Cola, Nestle, Elemis, Homebase, and Proctor & Gamble.

Role Overview

The Senior CRM Executive will carry out the execution of the CRM strategy for the Lux sites; Coggles, The Hut, allsole & MyBag. This includes briefing and amending creative, building and scheduling emails and push app notifications to drive continued growth in sales, whilst delivering a great customer experience.

Key Responsibilities

  • Work with marketing teams, trading teams and the Snr Marketing Manager to deliver bespoke channel plans based on revenue targets and business growth plans.
  • Act as the key CRM point of contact for your delegated sites.
  • Responsible for the briefing, building and scheduling of email marketing communications, SMS and push app notifications.
  • Segmentation of the customer database using in-house CRM tools.
  • A/B testing to ensure emails are optimized to the best performing setups.
  • Update templates for automated and triggered email campaigns as and when required.
  • Analyse and report on campaign performance, presenting findings to relevant stakeholders and identifying opportunities for improvement.

KPIs

  • Support the CRM executive to achieve the monthly revenue targets and channel KPIs.
  • Ensure all email communications, SMS and app notifications are delivered on time and in line with the CRM strategy.
  • Ensure all CRM messaging aligns with wider brand messaging and tone of voice.

Requirements

Essential:

  • At least 2 year's CRM experience
  • Time management and organisation: prioritise workload & effectively manage time to meet tight deadlines
  • Team player
  • Assertive and pro-active with a positive attitude
  • Strong analytical skills and comfortable using Excel
  • A keen eye for detail
  • Ability to work in a fast-paced environment

Desirable:

  • Multi-channel experience and exposure (Email, SMS, App)
  • Understanding of customer data and segmentation
  • Knowledge of digital marketing channels other than email
  • Experience with Google Analytics and/or Tableau
  • Experience within the fashion retail sector


  • Manchester, United Kingdom THG Full time

    About THGWe're a global technology group that specializes in taking brands directly to consumers. Our portfolio includes leading brands and sites such as Myprotein, ESPA, LOOKFANTASTIC, and Cult Beauty, all powered by our fully integrated digital commerce ecosystem, THG Ingenuity.We handle everything in-house, from technology and content creation to...


  • Manchester, United Kingdom THG Full time

    About THGWe're a global technology group that specializes in taking brands directly to consumers. Our portfolio includes leading brands and sites such as Myprotein, ESPA, LOOKFANTASTIC, and Cult Beauty, all powered by our fully integrated digital commerce ecosystem, THG Ingenuity.We handle everything in-house, from technology and content creation to...


  • Manchester, United Kingdom THG Full time

    About THGWe're a global technology group that specializes in taking brands directly to consumers. Our portfolio includes leading brands and sites such as Myprotein, ESPA, LOOKFANTASTIC, and Cult Beauty, all powered by our fully integrated digital commerce ecosystem, THG Ingenuity.We handle everything in-house, from technology and content creation to...


  • Manchester, United Kingdom THG Full time

    About THGWe're a global technology group that specializes in taking brands directly to consumers. Our portfolio includes leading brands and sites such as Myprotein, ESPA, LOOKFANTASTIC, and Cult Beauty, all powered by our fully integrated digital commerce ecosystem, THG Ingenuity.We handle everything in-house, from technology and content creation to...


  • Manchester, United Kingdom THG Full time

    About THGWe're a global technology group that specializes in taking brands directly to consumers. Our portfolio includes leading brands and sites such as Myprotein, ESPA, LOOKFANTASTIC, and Cult Beauty, all powered by our fully integrated digital commerce ecosystem, THG Ingenuity.We handle everything in-house, from technology and content creation to...


  • Manchester, United Kingdom THG Full time

    About THGWe're a global technology group that specializes in taking brands directly to consumers. Our portfolio includes leading brands and sites such as Myprotein, ESPA, LOOKFANTASTIC, and Cult Beauty, all powered by our fully integrated digital commerce ecosystem, THG Ingenuity.We handle everything in-house, from technology and content creation to...


  • Manchester, United Kingdom THG Full time

    About THGWe're a global technology group that specializes in taking brands directly to consumers. Our portfolio includes leading brands and sites such as Myprotein, ESPA, LOOKFANTASTIC, and Cult Beauty, all powered by our fully integrated digital commerce ecosystem, THG Ingenuity.We handle everything in-house, from technology and content creation to...


  • Manchester, United Kingdom THG Full time

    About THGWe're a global technology group that specializes in taking brands directly to consumers. Our portfolio includes leading brands and sites such as Myprotein, ESPA, LOOKFANTASTIC, and Cult Beauty, all powered by our fully integrated digital commerce ecosystem, THG Ingenuity.We handle everything in-house, from technology and content creation to...


  • Manchester, United Kingdom THG Full time

    About THGWe're a fast-paced, global technology group that specializes in taking brands directly to consumers. Our comprehensive approach ensures we can fully realize our vision and maintain our leadership in a rapidly evolving global industry.Life at THG IngenuityOur global end-to-end tech platform is comprised of three products: THG Commerce, THG Studios,...


  • Manchester, United Kingdom THG Full time

    About THGWe're a global technology group that specializes in taking brands direct to consumers. Our comprehensive approach ensures we can fully realize our vision and maintain our leadership in a rapidly evolving global industry.Life at THG IngenuityOur global end-to-end tech platform is comprised of three products: THG Commerce, THG Studios, THG Fulfilment....


  • Manchester, United Kingdom THG Full time

    About THGWe're a fast-paced, global technology group that specialises in taking brands direct to consumers. Our comprehensive approach ensures we can fully realise our vision and maintain our leadership in a rapidly evolving global industry.Life at THG IngenuityOur global end-to-end tech platform is comprised of three products: THG Commerce, THG Studios, THG...

  • Senior CRM Executive

    2 months ago


    Manchester, United Kingdom House of Fashion Associates Ltd Full time

    About House of Fashion Associates LtdWe are a leading online fashion brand based in Manchester, seeking a highly skilled Senior CRM Executive to join our team. As a key member of our marketing department, you will play a crucial role in delivering our CRM strategy and driving business growth.Key ResponsibilitiesSupport the Head of CRM to develop and...

  • Senior CRM Executive

    2 months ago


    Manchester, United Kingdom House of Fashion Associates Ltd Full time

    About House of Fashion Associates LtdWe are a leading online fashion brand based in Manchester, seeking a highly skilled Senior CRM Executive to join our team. As a key member of our marketing department, you will play a crucial role in delivering our CRM strategy and driving business growth.Key ResponsibilitiesSupport the Head of CRM to develop and...

  • Senior CRM Executive

    3 weeks ago


    Manchester, United Kingdom House of Fashion Associates Ltd Full time

    Job Title: Senior CRM ExecutiveAbout the Role:We are seeking a highly skilled Senior CRM Executive to join our team at House of Fashion Associates Ltd. As a key member of our marketing department, you will be responsible for delivering our CRM strategy and managing creative campaigns across all CRM channels.Key Responsibilities:Support the Head of CRM to...

  • Senior CRM Executive

    2 months ago


    Manchester, United Kingdom House of Fashion Associates Ltd Full time

    {"title": "Senior CRM Executive", "description": "Job SummaryWe are seeking a highly skilled Senior CRM Executive to join our team at House of Fashion Associates Ltd. As a key member of our marketing department, you will be responsible for delivering our CRM strategy and executing creative campaigns across all CRM channels.Key ResponsibilitiesSupport the...

  • Senior CRM Executive

    2 months ago


    Manchester, United Kingdom House of Fashion Associates Ltd Full time

    {"title": "Senior CRM Executive", "description": "Job SummaryWe are seeking a highly skilled Senior CRM Executive to join our team at House of Fashion Associates Ltd. As a key member of our marketing department, you will be responsible for delivering our CRM strategy and executing creative campaigns across all CRM channels.Key ResponsibilitiesSupport the...

  • Senior CRM Executive

    4 weeks ago


    Manchester, United Kingdom House of Fashion Associates Ltd Full time

    Job Title: Senior CRM ExecutiveJob Summary:We are seeking a highly skilled Senior CRM Executive to join our team at House of Fashion Associates Ltd. As a key member of our marketing department, you will be responsible for delivering our CRM strategy and managing creative campaigns across all CRM channels.Key Responsibilities:Support the Head of CRM to...

  • Senior CRM Executive

    4 weeks ago


    Manchester, United Kingdom House of Fashion Associates Ltd Full time

    Job Title: Senior CRM ExecutiveJob Summary:We are seeking a highly skilled Senior CRM Executive to join our team at House of Fashion Associates Ltd. As a key member of our marketing department, you will be responsible for delivering our CRM strategy and managing creative campaigns across all CRM channels.Key Responsibilities:Support the Head of CRM to...


  • Manchester, United Kingdom House of Fashion Associates Ltd Full time

    About the Role:The successful candidate will be responsible for building and executing a CRM strategy focusing on acquisition, brand awareness, and retention. This includes the ongoing development and optimisation of the automated customer journey.Responsibilities:Continuing optimisation of the integrated Marketing Action plan, devised by Ometria and the...


  • Manchester, United Kingdom THG Full time

    About THGWe're a pioneering technology group that's revolutionizing the way brands connect with consumers. Our comprehensive digital commerce ecosystem, THG Ingenuity, empowers brands to thrive in a rapidly evolving global market.With a portfolio of leading brands and sites, including Myprotein, ESPA, LOOKFANTASTIC, and Cult Beauty, we're dedicated to...