CRM Executive

6 months ago

Manchester, United Kingdom Castore Full time

Castore exists for one single reason - to make athletes better. Our ethos is built upon the philosophy of **BETTER NEVER STOPS,** an ideal deeply infused in our DNA and something we strive to live every single day. We utilise advanced engineering and unique technical fabrics to create the highest quality sportswear in the world for athletes who demand the very best. Designed with a passion for innovation with specialist features to help to optimise athletic performance in all conditions.

The founders’ vision is to build Castore into a brand respected across the globe for a deep and unrelenting commitment to engineering the highest quality sportswear in the world, with no stone left unturned in its search for innovation and performance enhancement.

The sportswear market has been dominated by a small clique of mass-market brands and the vision is for Castore to be a premium alternative to these, the natural brand of choice for discerning athletes who demand the very best.

**What’s the Job?**

Partnered with some of the biggest teams in Football, Cricket, Rugby and Motorsport. We are on a mission to produce a consistent, market-leading customer experience for our partners with an exciting new role available for a Partnership CRM Executive position within our e-Commerce team.

Reporting into the CRM Manager, you will work with internal functions (e-Commerce, Social, Retail, Finance), outside agencies and partners across the business. These disciplines will work holistically to create and produce personalised content that engages and builds relationships with our customers, ultimately helping our sporting partners to build their customer base and business.

**What will I do?**
- Working closely with sporting partners and partnership teams to ensure campaigns are delivered in line with the marketing plans
- Develop Castore’s CRM function - design marketing strategies to retain, reward and reactivate customers at different stages of the customer lifecycle.
- Ownership of customer data - responsible for data hygiene, standardisation, validation, and de-duping activities, including GDPR requests.
- Partner with Trade teams to build a comprehensive view of our online customers - you will develop the CRM database (Klayvio) and improve visibility of customer behaviour and targeting opportunities.
- Champion for data capture throughout retail and online, ensuring that best practices are met within relevant teams.
- Monitor and report on the performance of new initiatives, monthly KPIs and A/B testing to optimise communication & campaign performance.
- Work to develop scalable acquisition programs and partnerships with a view to database growth.
- In a fast-paced retail environment you will need to be flexible and adapt the strategic plan throughout the year in response to new opportunities and challenges.

**What skills and qualities will I need?**
- Experience in online CRM Marketing, within fashion and/or retail experience is desirable but not essential
- Proven track record of working in a fast paced, commercial trading environment.
- An understanding of the current data protection and privacy legislation
- Good knowledge of web analytics (Google Analytics)
- A self-starter, able to manage several projects and work under pressure

**What We Offer**
- Competitive salary
- 25 days annual leave (plus bank holidays)
- Modern city centre offices in Manchester
- An opportunity to work with global sporting partners
- Office breakout space with pool tables, dart board and TV’s
- A chance to build a career with a fast paced, high growth brand
- Generous staff discount

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