Senior CRM Marketing Lead

1 month ago


Manchester, United Kingdom House of Fashion Associates Ltd Full time

House of Fashion Associates Ltd Overview

We are a leading online fashion brand based in Manchester, UK.

Job Title: Senior CRM Marketing Lead
Salary: £40,000 Per Annum

About the Role

This is an exciting opportunity to join our team as a Senior CRM Marketing Lead. As a key member of our marketing department, you will be responsible for delivering the CRM strategy and managing creative campaigns across all channels.

You will work closely with the Head of CRM to ensure that our marketing efforts align with our target market and customer needs. Your role will involve briefing email campaign creative into the Graphic Design team, signing off final email campaigns, and coordinating with the Marketing and Merchandising teams to ensure all communications are on-brand, accurate, relevant and timely.

Key Responsibilities

  • Support the Head of CRM to deliver the CRM strategy.
  • Manage and execute creative campaigns across all CRM channels (email, push, web push, SMS).
  • Brief email campaign creative into the Graphic Design team.
  • Sign off final email campaigns from design through to build.
  • Coordinating with the Marketing and Merchandising teams.
  • Responsible for developing and implementing continual improvement across all CRM channels.
  • Analyse CRM data to extract actionable insights.
  • Reporting and feedback on CRM campaign performance.
  • Create and refine customer segmentation.
  • Develop, manage and optimise all automated emails.
  • Keep up to date with relevant trends and competitors.

Requirements

To be successful in this role, you will need:

  • Previous experience in a similar role.
  • Excellent copywriting abilities with strong grammar and spelling skills.
  • Creative thinking and copywriting skills for campaign design and execution.
  • Ability to manage relationships cross-departmentally.
  • Exceptional Organisational Skills.
  • Excellent commercial understanding.
  • Experience analysing, interpreting and optimising data.
  • Experience working with Ometria or enterprise level ESP.
  • Interest in retail / online marketing.

What We Offer

We offer a competitive salary, flexible core hours, up to 40% discount, weekly sample giveaways, and more



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