Sales & Marketing CRM Manager

3 months ago

Manchester, United Kingdom AQA and AQA Affiliates Full time

**At AQA, we're committed to advancing education and we're committed to our people. As the largest provider of academic qualifications in the UK, we mark over seven million GCSEs and A-levels each year and it's our people who make this happen.**

**Sales and Marketing CRM Manager**

**Manchester**

**£46,000 - £51,000**

**Hybrid working**

Can you kick start a new role and become the Subject Matter expert at AQA in the Sales and Marketing journey?

You are looking for a leadership role where you have autonomy to help us build the right processes within our complex CRM system. You'll be comfortable working with a degree of ambiguity, but will bring creativity and practical hands-on experience to this newly created role

You will be pivotal in reviewing the status quo and ensuring we can seamlessly connect our customers through our CRM systems from the Marketing they receive, right the way through to Sales and ultimately onto 'in-life' servicing.

Get stuck in to reviewing our current processes and showing us what is in the 'art of the possible' regarding linking up our Sales and Marketing CRM functionalities to make sure we are delivering the best customer journey. With your exceptional leadership behaviours and ability to influence teams you will thrive on the getting into the detail and looking at what can be achieved. You'll be hands-on and delivery focusses too, creating a customer focused roadmap across our key systems for the future.

**Purpose**

Reporting into our Head of Service Development and alongside Sales and Marketing, you will play a pivotal and influential role feeding into one of AQAs key strategic aims. You will be defining and implementing end-to-end customer sales process improvements to attract, engage and retain our customers through optimising our use of Microsoft Dynamics CRM, and related systems.

This role will also provide Subject Matter Expert (SME) input as required, on Centre Services and Enhanced Results Analysis offerings (AQA systems). The role is responsible for interpreting customer needs, feeding those requirements into a systems roadmap, and partnering with our technical specialists for execution.

**What's in it for you?**
- This role will put you at the heart of our business driving quality and productivity in a role with real influence and ability to effect change.
- A real and tangible impact on the lives of students and teachers across the UK.
- A focus on personal and professional growth and development.
- Access to an enhanced Contributory pension scheme which could you see you paying in 7% and AQA contributing 11.5% (Other options available).
- Life Assurance, BUPA PMI, Health cash plan, 35 hour working week, 25 days holiday + Bank Holidays + Christmas off increasing with services.
- The ability to unwind and focus on self-care through the full Headspace App and our Employee assistance and wellbeing programmes.
**What you'll do**
- You will define, develop and implement comprehensive CRM strategies and processes, with a real focus on each Customer journey touchpoint through Sales and Marketing and hand them off to our technical CRM team to implement. This role is not responsible for technical implementation or development within CRM - this is a business area led role, and you'll be the lead SME defining the processes and best practise.
- Feed into the optimisation of current CRM platforms and bespoke internal systems. You will bring the Sales and Marketing voice to the improvement roadmaps
- Utilise customer data to conduct in-depth analysis, segmentation, and profiling.
- Press forward innovative initiatives and ideas, being able to bring these to life using our CRM platform
- Train and embed new processes and ways of working within Sales and Marketing
- Collaborate with cross-functional teams to plan, execute, and measure targeted CRM campaigns.
- Continuously monitor and analyse campaign performance, KPIs, and customer engagement metrics.
- Collaborate with Marketing, Sales, and Customer Support teams to align CRM strategies with business objectives.
**What you need to succeed**
- Working closely with internal stakeholders across Sales, Customer Services, Marketing, Product, Curriculum and Events functions to understand and articulate business requirements in line with desired end-to-end customer journeys and strategic objectives
- You will have seen this done and implemented a similar process review and improvement programme within a sales focused environment connecting seamlessly with marketing.
- Experience implementing Sales and Marketing automation systems, MS Dynamics or a similar system. Experience with ClickDimensions is a significant advantage
- Be the customer sales journey Subject Matter Expert (SME).
- An ability to identify best practice and drive change in a complex organisation
- Strong business partnering, analytical skills and problem-solving abilities.
- Change management skillset post-implementation training and mentor team members.
- Strong analytical skills with the ability to derive actionable insights from complex data sets.
- Critical to be data driven, identifying and closing gaps in data collection, leveraging insights to ensure informed decision making.
- Demonstrated ability to think strategically and deliver results.

**What next?**

Pro22

**Recruitment Agencies**

We have a preferred supplier list (PSL) in place.

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