Marketing CRM Strategist

7 days ago


Manchester, United Kingdom The Co-operative Group Full time
About the Role

We are seeking a skilled Marketing CRM Strategist to join our team in Manchester. In this hybrid role, you will work alongside colleagues across the business to continuously improve our CRM data capabilities.

This is an exciting opportunity to shape our future CRM strategy and contribute to delivering Co-op Insurance's annual sales and income targets.

Key Responsibilities:
  • Assist in developing marketing plans to help achieve business objectives
  • Create targeting selections for CRM campaigns using Salesforce Marketing Cloud
  • Perform pre- and post-campaign analysis to measure success and identify areas for improvement
  • Collaborate with the wider business to explore and coordinate potential improvements to our CRM capabilities
Requirements:
  • Hands-on experience with data marketing within a CRM platform (e.g., Salesforce Marketing Cloud)
  • Experience managing test and learn activities and understanding of campaign development using SQL
  • Proven audience management and segmentation skills
  • Strong communication skills with the ability to translate complex information to non-technical stakeholders
  • Good relationship-building skills to co-operate with various teams, colleagues, and third parties
What We Offer:
  • A competitive salary (£35,000 - £45,000) and great benefits package
  • An annual bonus based on personal and business performance
  • 28 days' holiday pro-rata plus bank holidays
  • A pension with up to 10% employer contributions
  • Access to a subsidised onsite gym at our Manchester HQ
  • Coaching and training to support career development
  • Wagestream - a money management app providing access to a percentage of pay as earned


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