Digital CRM Strategist
4 days ago
Digital CRM Strategist
About the Role:We are seeking a skilled Digital CRM Strategist to join our team at Beauty Bay. As a key member of our customer retention department, you will play a vital role in developing and executing our multi-channel CRM strategy.
Key Responsibilities:- Plan and deliver effective communications for customer retention, revenue growth, and engagement.
- Install, evaluate, and improve CRM communications across various touchpoints.
- Manage lifecycle automated programs, BAU newsletters, dynamic email content, app push notifications, in-app messaging, and other touchpoint impacts.
- Leverage data to deliver a personalized and targeted journey for the Beauty Bay customer, ensuring a seamless experience across all touchpoints.
- Ensure effective end-to-end delivery of CRM communications, including planning, briefing, copywriting, setup, proofing, translation, implementation, and campaign/weekly reporting.
- Execute and develop customer segmentation strategies with communications that are appropriately targeted for maximum impact, considering territory and translation requirements.
- Drive success via the CRM testing program, providing clear visibility of overall results and testing mechanics to improve KPIs.
- Understand and deliver business objectives, adding a proactive impact to wider business KPIs, including customer satisfaction and product initiatives across territories.
- Engage with relevant third parties like Emarsys for ongoing development, account management, best practice, and technical developments.
- Collaborate closely with commercial, brand, and trading teams to plan CRM contact and content strategy to maximize revenue opportunities, and with data partners to leverage customer insight.
- Represent the CRM function as required in projects and inspire CRM success.
- Accuracy in content and data, and strong organizational and teamwork skills.
- Aptitude in understanding and delivering excellent customer outcomes at every touchpoint.
- Experience or interest in email and app technology – Emarsys experience preferred.
- Commercially minded with a creative awareness.
- Flexible and adaptable – experience of working in fast-paced retail is ideal.
- 12 months experience within a CRM role is essential.
£35,000 - £45,000 per annum, depending on experience.
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