Digital CRM Strategist

4 days ago


Manchester, United Kingdom BEAUTY BAY Full time
Job Title:

Digital CRM Strategist

About the Role:

We are seeking a skilled Digital CRM Strategist to join our team at Beauty Bay. As a key member of our customer retention department, you will play a vital role in developing and executing our multi-channel CRM strategy.

Key Responsibilities:
  • Plan and deliver effective communications for customer retention, revenue growth, and engagement.
  • Install, evaluate, and improve CRM communications across various touchpoints.
  • Manage lifecycle automated programs, BAU newsletters, dynamic email content, app push notifications, in-app messaging, and other touchpoint impacts.
  • Leverage data to deliver a personalized and targeted journey for the Beauty Bay customer, ensuring a seamless experience across all touchpoints.
  • Ensure effective end-to-end delivery of CRM communications, including planning, briefing, copywriting, setup, proofing, translation, implementation, and campaign/weekly reporting.
  • Execute and develop customer segmentation strategies with communications that are appropriately targeted for maximum impact, considering territory and translation requirements.
  • Drive success via the CRM testing program, providing clear visibility of overall results and testing mechanics to improve KPIs.
  • Understand and deliver business objectives, adding a proactive impact to wider business KPIs, including customer satisfaction and product initiatives across territories.
  • Engage with relevant third parties like Emarsys for ongoing development, account management, best practice, and technical developments.
  • Collaborate closely with commercial, brand, and trading teams to plan CRM contact and content strategy to maximize revenue opportunities, and with data partners to leverage customer insight.
  • Represent the CRM function as required in projects and inspire CRM success.
Requirements:
  • Accuracy in content and data, and strong organizational and teamwork skills.
  • Aptitude in understanding and delivering excellent customer outcomes at every touchpoint.
  • Experience or interest in email and app technology – Emarsys experience preferred.
  • Commercially minded with a creative awareness.
  • Flexible and adaptable – experience of working in fast-paced retail is ideal.
  • 12 months experience within a CRM role is essential.
Estimated Salary:

£35,000 - £45,000 per annum, depending on experience.



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