CRM Strategist

16 hours ago


Manchester, United Kingdom BEAUTY BAY Full time
Job Overview

We are seeking a skilled CRM Strategist to join our team at Beauty Bay. As a key member of our customer engagement team, you will play a vital role in delivering our multi-channel CRM program.

Key Responsibilities:

  • Develop and execute effective communications strategies for customer retention, revenue growth, and engagement.
  • Plan and deliver automated programs, including lifecycle campaigns, newsletters, dynamic email content, app push notifications, and in-app messaging.
  • Leverage data to create personalized and targeted customer journeys, ensuring a seamless experience across all touchpoints.
  • Collaborate with cross-functional teams to ensure end-to-end delivery of CRM communications, including planning, briefing, copywriting, setup, proofing, translation, implementation, and campaign reporting.
  • Drive success through the CRM testing programme, ensuring good visibility of overall results and testing mechanics to improve KPIs.
  • Understand and deliver business objectives, adding proactive impact to wider business KPIs, including customer satisfaction and product initiatives.
  • Engage with third-party vendors like Emarsys for ongoing development, account management, best practice, and technical developments.
  • Work closely with commercial, brand, and trading teams to plan CRM contact and content strategy to maximize revenue opportunities.

Requirements:

  • Accuracy in content and data, and strong organizational and teamwork skills.
  • Aptitude in understanding and delivering excellent customer outcomes at every touchpoint.
  • Experience or interest in email and app technology – Emarsys experience preferred.
  • Commercially minded with a creative awareness.
  • Flexible and adaptable – experience of working in fast-paced retail is ideal.
  • 12 months' experience within a CRM role is essential.

Estimated Salary: £35,000 - £45,000 per annum, depending on experience.



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