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Cyber Marketing Strategist

2 months ago

Manchester, New Hampshire, United Kingdom NCC Group Full time
About the Role

The Director of Cyber Marketing will play a crucial role in shaping and executing marketing strategies for the Cyber business within NCC Group to reinforce and strengthen our market position and accelerate business growth.

This individual will manage a diverse global team responsible for regions (UK, Europe, North America and APAC), capabilities (services), sectors (verticals), events, brand, website and digital performance.

Key Responsibilities
  • Marketing Strategy and Planning:
    • Develop and execute an integrated, clear and cohesive marketing strategy aligned with the company's objectives for its Cyber business including branding, market positioning, target audience segmentation and clear, tailored buyer journeys to drive lead generation, brand awareness, and customer acquisition and retention.
    • Work with our service development team to Commission and analyse market trends, competitive landscape, and customer insights to inform strategic decision-making.
  • Brand Management:
    • Manage the rollout of the new Cyber brand across our global business engaging with a broad set of stakeholders including Clients, Government agencies, employees, alumni and influencers.
    • Enhance and maintain the company's brand identity, ensuring consistency across all marketing channels and materials.
    • Develop and oversee Cyber value proposition and brand guidelines to ensure the Cyber brand is well-represented in our market.
  • Marketing Campaigns:
    • Develop and execute lead generation and nurturing strategies to support business development efforts across our capabilities (services), verticals and regional teams to create great client journeys and drive quality pipeline.
    • Collaborate with colleagues across the business in sales, capabilities, verticals and regions to create impactful content to support campaign subject matter experts and consultants to produce campaigns content, whitepapers, articles, and case studies.
    • Work closely with the sales leadership team to ensure effective lead management and conversion strategies.
    • Lead digital marketing efforts (organic and paid) to drive quality SQLs and pipeline.
    • Monitor and analyse digital performance metrics to optimize campaigns and drive ROI.
  • Digital Marketing, Website and Tools:
    • Working with your marketing leadership team oversee digital marketing activity including SEO, SEM, paid social media campaigns, email marketing and content marketing.
    • Responsible for the cyber website strategy and management of the team to develop and implement plans to achieve the strategy working with other stakeholders across the firm.
    • Oversee the selection and implementation of a technology stack that increases efficiency and creates a seamless end-to-end client journey and delivers valuable insight.
  • Engagement and Relationship Marketing:
    • Responsible for the global relationship and engagement strategy to engage and nurture target buyers and clients including events, conferences, webinars, and industry exhibitions.
    • Oversee a verticals account-based marketing programme to target and nurture c-suite buyers
  • Marketing Budget:
    • Responsible for the allocation, effective utilisation, monitoring and management the marketing budget
    • Monitor and report on the ROI of marketing initiatives
  • Team Leadership:
    • Build, lead, inspire and mentor a high-performing marketing team, fostering a collaborative and innovative work environment that strives to excel.
    • Conduct performance evaluations and provide coaching and development opportunities to team members.