Strategic Marketing Forecaster
1 month ago
We are seeking an experienced Strategic Marketing Forecaster to join our delivery team at Lorien. You will be working closely with senior market forecasters to refine and improve forecasting models for high-profile projects within the Telecoms, Media, and Entertainment industries.
This role offers a unique opportunity to leverage your research and analytical skills to address industry-specific challenges, identify key market trends, and develop forecasts that inform our clients' strategic decisions.
Key Responsibilities
- Lead the forecast production process for assigned deliverables, working across all phases from Business Understanding to Deployment.
- Maintain and update forecast models using Power Query, Alteryx, and Excel, ensuring data quality, accuracy, and consistency.
- Preprocess and analyze time-series, cross-sectional, and panel data from various sources.
- Apply statistical techniques to identify market trends, create forecasts, and develop scenario-based analysis.
- Use PowerBI, pivot charts, and tables for data visualization and analysis.
Key Skills and Competencies
- Proficiency in Power BI and Excel Data Models (Power Query and DAX experience required).
- Expertise in data modelling and visualization; solid understanding of relational databases.
- Strong research skills and an inquisitive mindset for analyzing industry trends.
- Ability to assess the impact of economic factors on market development.
- Experience with Python for data analysis and forecasting.
- Experience working with large datasets and complex data models.
- Strong writing skills for producing research reports on trend analysis and forecasting methodologies.
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