Strategic Performance Marketing Leader
1 month ago
We are seeking a highly skilled Strategic Performance Marketing Leader to join our Performance Marketing team. As a key member of our team, you will be responsible for developing and executing a comprehensive performance marketing strategy that drives profitable customer acquisition and retention across all our brands.
The ideal candidate will have extensive experience in performance marketing, with a strong understanding of SEO, digital PR, and affiliate content marketing. You will be a data-driven decision maker, with the ability to analyze complex data sets and turn them into actionable plans.
You will work closely with our merchandising, finance, and digital teams to determine forecasts and budgets by channel, aligned to our overall business goals. You will also collaborate with our CRM and Customer Insight teams to ensure that our performance marketing efforts are aligned with our segmentation strategies and opportunities.
In this role, you will have the opportunity to influence senior stakeholders and demonstrate the strategic value of performance marketing channels for both customer acquisition and retention. You will build strong working relationships with stakeholders in each brand, ensuring strong integration of activities across marketing channels to support our wider business objectives.
About You
To be successful in this role, you will need to have a strong commercial mindset, with the ability to capitalize on opportunities and identify issues quickly. You will be highly analytical, with a data-obsessed approach to decision making. You will also have excellent communication and interpersonal skills, with the ability to build strong relationships with stakeholders at all levels.
About Us
The Foschini Group (TFG) is a fast-growing retail group with a portfolio of iconic fashion brands, including Phase Eight, Whistles, and Hobbs, as well as our luxury Homewares brand Inside Story. We are committed to creating an inclusive culture that welcomes, develops, and celebrates a diversity of backgrounds, experiences, cultural references, and ideas and opinions within our business.
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