Strategic Affiliate Marketing Manager
4 weeks ago
Sports betting, gaming, and interactive entertainment are evolving rapidly, and Entain is at the forefront of this change. As a Strategic Affiliate Marketing Manager, you will play a crucial role in driving the digital performance of the affiliate marketing channel for the affiliate team. Your responsibilities will include planning, executing, and reporting on performance campaigns, as well as collaborating with marketing, conversion, and creative teams to optimize performance efficiency and growth against monthly targets.
You will be part of a team working on renowned consumer brands like Ladbrokes, Coral, Gala, Foxy, bwin, and Party across Europe and Canada. Your key responsibilities will include:
- Planning, coordinating, analyzing, and optimizing partner performance, including impact on KPIs (e.g., revenue, profitability)
- Executing the strategy for the team's affiliates accounts set by the Affiliate Manager
- Delivering the affiliate marketing strategy, including affiliates' bidding and cost management, forecasting, and planning of future volume and profitability
- Managing the day-to-day performance of Affiliates
- Working closely with other Affiliate Account Managers to assess future possible models for affiliate management, including implementing an affiliate program and recommending criteria to select between revenue share and CPA Affiliate partners
- Managing the activity of the team's affiliates to ensure compliance with regulations/policies
Key requirements for this role include:
- Significant hands-on and strategic online sports and gaming experience
- Strong analytic and qualitative skills with the ability to analyze and use data efficiently
- High-level proficiency in MS Excel, PowerPoint, and Word
At Entain, we offer a competitive salary, generous group bonus scheme, hybrid working, private medical insurance, pension scheme, ability to buy and sell holiday, additional 'It's Your Game' day off, Entain & Enhance days, and share save scheme. If you need any adjustments or accommodations to the recruitment process, please contact us.
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