Affiliate Marketing Manager

2 weeks ago

London, Greater London, United Kingdom GIMO Full time

About the Role:

We are seeking a highly skilled Affiliate Marketing Manager to join our team at GIMO. As an Affiliate Marketing Manager, you will be responsible for developing and executing the affiliate program and strategy for assigned markets.

Key Responsibilities:

  • Work with the Vice President of Digital Acquisition to develop and deliver the affiliate program and strategy for assigned markets.
  • Execute the affiliate strategy through effective management of current affiliates.
  • Drive strategic partnerships by creating strategic relationships that will grow into successful business models for the brands' partners.
  • Study relevant ventures and seize market opportunities to identify targets and goals.
  • Manage pipeline information and partner relationships to identify potential new business opportunities, growth opportunities, or future trends.
  • Present to and consult with management on business trends to develop and/or scale partnerships.
  • Develop a testing roadmap for key relationships to ensure we constantly learn and refine our activity.
  • Develop an effective twelve-month affiliate outreach strategy that drives acquisition and retention from existing publishers and new partnerships.
  • Recruit targeted affiliates and influencers that are aligned with brand values and are advocates of our offering.
  • Accountable for reporting, measuring, and communicating channel performance on a daily/weekly/monthly basis.
  • Responsible for forecasting ROI and activity for all affiliate partners - both new and existing.
  • Responsible for budget management for affiliate and partnership activity.
  • Ensure all ROI and sales targets are met through the affiliate channels and partnerships.
  • Manage relationships with affiliate partners.
  • Help to grow revenue from new 3rd party partnerships.
  • Monitor and analyze affiliate performance, competitor propositions, and industry trends to ensure effectiveness and profitability of the channel. Make recommendations for improvements based on performance data.
  • Ensure all affiliate traffic is correctly tagged, tracked, and reported on.
  • Deliver weekly progress, commission, and activity reports for all affiliate partners.
  • Be an internal advocate for emerging trends, technologies, and opportunities in the affiliate channel.
  • Adopt a test and learn approach to continually improve and grow the channel.
  • Collaborate with the creative teams and other acquisition and marketing channels to develop and deploy affiliate marketing material and/or promotions.
  • Responsible for SEO outreach and negotiations with publishers in the Greek market working together with Senior SEO Manager and Country Manager.

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