ERP Demand Generation Manager
4 weeks ago
The Access Group is one of the largest UK-headquartered providers of business management software to small and mid-sized organisations in the UK, Ireland, USA and Asia Pacific. We help more than 100,000 customers across commercial and non-profit sectors become more productive and efficient.
Our Mission
We're looking for people to join the Access family, who share our passion for believing in better, and who will help us continue to grow. Our mission is to create a welcoming and inclusive environment where everyone can thrive.
About the Role
This is an incredibly exciting time within Access ERP as we drive towards a new ERP Suite proposition covering Finance, HR and Payroll. We're seeking a Demand Generation Manager to own and deliver our marketing strategy to drive marketing and sales sourced pipeline.
Key Responsibilities
Develop and execute multi-channel demand generation strategies to meet pipeline and revenue goals, focusing on key personas and sales objectives. Manage inbound and outbound demand generation channels, including ABM, digital advertising, email, SEO, webinars, events, and social media. Implement a KPI-driven approach, leveraging marketing tools, content, and engagement while collaborating closely with Sales, Account Management, and Sales Development. Continuously optimise marketing programs, evaluate B2B strategies, and improve sales velocity through customer-focused, personalised content and ABM tactics.
What We Offer
We offer a flexible, hybrid working environment where you can balance work and life while maintaining a strong office team-based culture. We deliver on what we say, taking the development of our people seriously. We'll work with you to progress your success plan and provide opportunities to accelerate your career. On top of a competitive salary, our standard 25 days holiday (which goes up the longer you're with us), and a matched pension scheme, you'll also be able to choose from a range of benefits to suit you. We're an organisation that likes to give back, so you'll also have one charity day allocated to support a cause that matters to you.
Requirements
We're looking for an experienced growth marketer with expertise in demand generation, ABM, and collaboration with Sales teams, especially in the B2B software space. You'll need a strong background in sales enablement, customer journey mapping, and optimising conversion rates across the sales and marketing funnel. Highly data-driven with proficiency in marketing technology (Marketo, Salesforce, Google Analytics) and ABM tools (DemandBase). Proven success in executing multi-channel demand generation programs, including SEO/SEM, PPC, email, social media, and events.
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