Marketing Strategist

4 weeks ago


Loughborough, Leicestershire, United Kingdom The Access Group Full time
About Us

The Access Group is a leading provider of business management software to small and mid-sized organisations. We help over 100,000 customers across the UK, Ireland, USA, and Asia Pacific become more productive and efficient. Our products and solutions go beyond providing technology, connecting the right people with the right data, at the right time, through Access Workspace.

About the Role

We're looking for a skilled Marketing Strategist to own and deliver our marketing strategy to drive marketing and sales sourced pipeline. As a Demand Generation Manager, you will develop and execute multi-channel demand generation strategies to meet pipeline and revenue goals, focusing on key personas and sales objectives. You will manage inbound and outbound demand generation channels, including ABM, digital advertising, email, SEO, webinars, events, and social media. You will also implement a KPI-driven approach, leveraging marketing tools, content, and engagement while collaborating closely with Sales, Account Management, and Sales Development.

Key Responsibilities

Develop and execute multi-channel demand generation strategies to meet pipeline and revenue goals, focusing on key personas and sales objectives.
Manage inbound and outbound demand generation channels, including ABM, digital advertising, email, SEO, webinars, events, and social media.
Implement a KPI-driven approach, leveraging marketing tools, content, and engagement while collaborating closely with Sales, Account Management, and Sales Development.
Continuously optimise marketing programs, evaluate B2B strategies, and improve sales velocity through customer-focused, personalised content and ABM tactics.

What We Offer

We offer a flexible, hybrid working environment where you can balance work and life while maintaining a strong office team-based culture. We deliver on what we say, taking the development of our people seriously. We'll work with you to progress your success plan and provide opportunities to accelerate your career. On top of a competitive salary, our standard 25 days holiday (which goes up the longer you're with us), and a matched pension scheme, you'll also be able to choose from a range of benefits to suit you. We're an organisation that likes to give back, so you'll also have one charity day allocated to support a cause that matters to you.

About You

This is an incredibly exciting time within Access ERP as we drive towards a new ERP Suite proposition covering Finance, HR and Payroll. You will own, build and help run thoroughly planned and flawlessly executed high quality multi-channel inbound and outbound marketing programs. Working collaboratively across content, digital, product, product marketing, BDR, sales and sales enablement to define customer needs and their desired business outcomes to accelerate growth in this market.

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