Digital Marketing Strategist
4 weeks ago
About the Role
We're looking for a talented Senior Demand Generation Manager to join our team at The Access Group. As a key member of our marketing team, you'll play a crucial role in driving business growth through data-driven marketing strategies.
Key Responsibilities
- Develop and execute multi-channel demand generation programs to drive lead generation and conversion
- Collaborate closely with Sales, Product, and Customer Success teams to align goals and messaging
- Utilise marketing automation and analytics tools to measure, analyse, and optimise campaign performance
- Mentor the marketing team to foster collaboration and ensure high performance
Requirements
- Strong analytical and data-driven skills, with experience in marketing automation tools (Marketo, Salesforce) and ABM platforms
- Expertise in the corporate learning customer journey, with a focus on conversion rate optimisation and funnel analysis
- Proficient in digital advertising, email, SEO, webinars, events, and social media
About The Access Group
The Access Group is one of the largest UK-headquartered providers of business management software to small and mid-sized organisations in the UK, Ireland, USA, and Asia Pacific. We help over 100,000 customers across commercial and non-profit sectors become more productive and efficient.
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