Senior Demand Marketing Manager

4 weeks ago


Loughborough, Leicestershire, United Kingdom The Access Group Full time
Senior Demand Marketing Manager

At The Access Group, we're dedicated to transforming how organisations approach learning and development through our innovative digital products. As the Senior Demand Marketing Manager, you will drive the pipeline for our Learning solutions, creating and executing multi-channel strategies that engage and convert our target audience. You'll collaborate closely with Sales, Product, and Customer Success teams to align goals and messaging, using data-driven insights to optimise campaign performance. Additionally, you'll mentor the marketing team to foster collaboration and ensure high performance.

Key Responsibilities:
Develop and execute multi-channel demand generation strategies to engage target personas and drive revenue growth.
Manage inbound and outbound channels, including digital advertising, email, SEO, webinars, events, and social media.
Collaborate with content, sales development, and account management teams to ensure seamless campaign execution and alignment.
Utilise marketing automation and analytics tools to measure, analyse, and optimise campaign performance, driving strategic decisions and sales enablement.

Requirements:
Extensive B2B demand generation experience in education technology - exposure to international markets is useful.
Strong analytical and data-driven skills, optimising campaigns, managing budgets, and demonstrating ROI.
Expertise in the corporate learning customer journey, with a focus on conversion rate optimisation and funnel analysis.
Proficient in marketing automation tools (Marketo, Salesforce) and ABM platforms, with success in multi-channel demand generation programs.

We're an organisation that likes to give back, so you'll also have one charity day allocated to support a cause that matters to you. We're committed to creating a welcoming and inclusive environment where everyone can thrive. If you're excited about this role, you might just be the perfect fit for us. We wholeheartedly believe in equality for all and the transformative power of diversity. Why not join our vibrant team where you can love what you do, love how you live, and most importantly, be authentically you? Let's make a difference together. Love Work. Love Life. Be You.

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