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ERP Demand Generation Specialist
1 month ago
The Access Group is a leading provider of business management software to small and mid-sized organisations. We help over 100,000 customers across commercial and non-profit sectors become more productive and efficient. Our products and solutions go beyond providing technology, we connect the right people with the right data, at the right time, through Access Workspace.
About the Role
We are seeking a skilled Demand Generation Manager to join our team. As a key member of our marketing team, you will be responsible for developing and executing multi-channel demand generation strategies to meet pipeline and revenue goals. You will work closely with our sales and account management teams to define customer needs and desired business outcomes, and develop personalized content and ABM tactics to accelerate growth in the market.
Key Responsibilities
- Develop and execute multi-channel demand generation strategies to meet pipeline and revenue goals, focusing on key personas and sales objectives.
- Manage inbound and outbound demand generation channels, including ABM, digital advertising, email, SEO, webinars, events, and social media.
- Implement a KPI-driven approach, leveraging marketing tools, content, and engagement while collaborating closely with Sales, Account Management, and Sales Development.
- Continuously optimise marketing programs, evaluate B2B strategies, and improve sales velocity through customer-focused, personalised content and ABM tactics.
Requirements
- Experienced growth marketer with expertise in demand generation, ABM, and collaboration with Sales teams, especially in the B2B software space.
- Strong background in sales enablement, customer journey mapping, and optimising conversion rates across the sales and marketing funnel.
- Highly data-driven with proficiency in marketing technology (Marketo, Salesforce, Google Analytics) and ABM tools (DemandBase).
- Proven success in executing multi-channel demand generation programs, including SEO/SEM, PPC, email, social media, and events.
What We Offer
We offer a flexible, hybrid working environment where you can balance work and life while maintaining a strong office team-based culture. We deliver on what we say, taking the development of our people seriously. We'll work with you to progress your success plan and provide opportunities to accelerate your career. On top of a competitive salary, our standard 25 days holiday (which goes up the longer you're with us), and a matched pension scheme, you'll also be able to choose from a range of benefits to suit you. We're an organisation that likes to give back, so you'll also have one charity day allocated to support a cause that matters to you.
