Divisional Marketing Manager

4 weeks ago


Loughborough, Leicestershire, United Kingdom ACCESS UK LTD Full time
Role Overview:

As a Divisional Marketing Manager, you will be responsible for driving the growth of our private sector payments solutions. This involves developing and executing a creative and effective marketing strategy to generate demand and increase our average order value. You will work closely with our sales team to ensure they have the right sales enablement tools, content, and approach to accelerate pipeline results.

Key Responsibilities:

Develop and execute multi-channel demand generation strategies aligned to our sales objectives and customer needs.
Create and roll-out impactful demand generation programs that engage and advance interest across the prospect and customer lifecycle.
Manage inbound and outbound demand generation channels, including digital advertising, email, SEO, webinars, in-person events, and social media.
Take a KPI results-driven approach to ABM using the right software tools, content, and engagement.
Orchestrate ABM programs that engage target accounts and move them effectively through the buyer's journey.

Requirements:

A proven growth marketer with extensive experience in demand generation, preferably in the B2B software space.
Clear expertise in sales enablement to ensure sales colleagues are fuelled and confident in generating pipeline.
Excellent understanding of how to analyse and optimize conversion rates across the sales and marketing funnel.
Excellent decision-making skills to prioritise activity to drive the greatest results.
Results-driven and hungry for making an impact via the combination of high performance, engagement, and mindset.

What We Offer:

At Access, we take the development of our people very seriously and will work with you to carve out your success plan. On top of a competitive salary, our standard pro-rata'd 25 days holiday, and a matched pension scheme, you'll also be able to choose from a range of benefits to suit you. We pride ourselves on being an organisation that gives back, so you'll also have a charity day you can take to support something that matters to you.

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