Strategic Marketing Director

1 month ago


Loughborough, Leicestershire, United Kingdom COINS Full time

We're looking for a talented marketing professional to lead the development and delivery of new and evolving propositions for our product portfolio. As the Head of Propositions Marketing, you will bring a blend of commercial acumen and customer-focused thinking, with a strategic mindset and a hands-on approach to execution.

About the role:

You will be responsible for market sizing, proposition creation, and validation, as well as working with marketing communications to bring these propositions to market. Your responsibilities will include setting commercial targets, measuring campaign success, and providing strategic insights on market positioning.

Key responsibilities:

  1. Conduct market analysis to identify key segments and develop needs-based personas and go-to-market strategies.
  2. Ensure product portfolio meets divisional targets through performance analysis and roadmap adjustments.
  3. Develop product propositions, positioning, and messaging to drive commercial impact and competitive advantage.
  4. Optimise packaging, pricing, and customer journey while providing market intelligence and sales enablement insights.

About you:

We're looking for someone with strong leadership skills, a proven track record in B2B software product marketing, and experience in delivering effective product marketing journeys across multiple product types. You should have exceptional communication and analytical skills, with the ability to translate data into insights, sell a vision to stakeholders, and adapt to dynamic environments.

About us:

The Access Group is one of the largest UK-headquartered providers of business management software to small and mid-sized organisations in the UK, Ireland, USA, and Asia Pacific. We help over 100,000 customers across commercial and non-profit sectors become more productive and efficient. Our products and solutions go beyond providing technology; we connect the right people with the right data, at the right time, through Access Workspace.

What we offer:

We offer a flexible, hybrid working environment where you can balance work and life while maintaining a strong office team-based culture. We'll work with you to progress your success plan and provide opportunities to accelerate your career. On top of a competitive salary, our standard 25 days holiday (which goes up the longer you're with us), and a matched pension scheme, you'll also be able to choose from a range of benefits to suit you. We're an organisation that likes to give back, so you'll also have one charity day allocated to support a cause that matters to you.



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