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Digital Content Marketing Strategist
1 month ago
The Access Group is one of the largest UK-headquartered providers of business management software to small and mid-sized organisations in the UK, Ireland, USA and Asia Pacific. Our products and solutions go beyond providing technology, we connect the right people with the right data, at the right time, through Access Workspace.
About the Role
We're looking for a Digital Content Marketing Strategist to join our team. As the Digital Content Marketing Strategist, you will be responsible for developing and executing a comprehensive content marketing and SEO strategy for the FOH Reservation Squad. Your role will be critical in ensuring that the unique selling propositions (USPs) of each reservation product are clearly communicated, the right audiences are targeted and engaged, and prospects are successfully converted into MQLs.
Key Responsibilities
Develop a global content marketing strategy aligned with FOH Reservation Squad's business goals, ensuring USPs are communicated effectively and content supports lead generation and buyer's journey stages.
Implement an SEO strategy to maximize organic visibility, conduct keyword research, optimize on-page/off-page SEO, and collaborate with agencies to maintain a best-in-class website.
Lead content production across channels (blog posts, videos, emails), manage external contributors, and experiment with new formats to enhance engagement and reach.
Align content with lead generation objectives, optimize landing pages, and conversion funnels, and track MQL performance using analytics tools to refine strategies.
Requirements
Proven experience in content marketing, SEO strategy development, and execution for B2B tech/SaaS companies.
Strong track record in managing agencies and producing content that drives MQL generation.
Exceptional writing and editing skills with a focus on creating engaging, compelling content.
Proficient in HubSpot, SEMRush, GA4, Google Search Console, and Canva; experience with Asana and Digital PR is a plus.
About Us
We are committed to creating a welcoming and inclusive environment where everyone can thrive. If you're excited about this role, you might just be the perfect fit for us. We wholeheartedly believe in equality for all and the transformative power of diversity. Why not join our vibrant team where you can love what you do, love how you live, and most importantly, be authentically you? Let's make a difference together.
