Head of Propositions Marketing Strategist

1 month ago


Loughborough, Leicestershire, United Kingdom COINS Full time
Key Highlights:
We're seeking a seasoned marketing professional to lead the development and delivery of new propositions for our People Division's product portfolio. As Head of Propositions Marketing Strategist, you will leverage your commercial acumen and customer-focused thinking to drive growth and success.

The ideal candidate will possess a blend of strategic mindset and hands-on approach, with experience in market sizing, proposition creation, and validation. You will work closely with marketing communications to bring these propositions to market, setting commercial targets and measuring campaign success.

In this role, you will:
  • Conduct market analysis to identify key segments and develop needs-based personas and go-to-market strategies.
  • Ensure product portfolio meets divisional targets through performance analysis and roadmap adjustments.
  • Develop product propositions, positioning, and messaging to drive commercial impact and competitive advantage.
  • Optimise packaging, pricing, and customer journey while providing market intelligence and sales enablement insights.

About the Role:
This is an excellent opportunity to join a dynamic organisation and contribute to the growth and success of our People Division. If you are a motivated and experienced marketing professional looking for a new challenge, we encourage you to apply.

What We Offer:
We offer a competitive salary of £70,000 - £90,000 per annum, depending on experience, plus a range of benefits including a matched pension scheme and one charity day allocated to support a cause that matters to you.

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