Regional Sales Development Manager

6 days ago


Richmond, Greater London, United Kingdom ASR International Full time
Job Title: Regional Sales Development Manager

Estimated salary £55,000 - £65,000 per annum.

About the Role:

We are seeking an experienced Regional Sales Development Manager to join our team at ASR International. As a key member of our sales team, you will be responsible for driving business growth in the Yorkshire and Northeast regions.

The successful candidate will have a proven track record in retail sales within the bathroom industry and strong experience in managing and developing relationships with independent retailers and national merchant showrooms.

Key Responsibilities:

  • Conduct meaningful customer contacts/meetings (a mix of face-to-face or remote) to promote brand awareness and drive sales opportunities.
  • Manage and coordinate the roll-out of new product displays to ensure optimal brand presence in mid-to-high-end independent retailers and showrooms.
  • Negotiate stock and pricing for small stock deals with key showroom partners.
  • Deliver in-branch training programs for showroom staff and affiliated installers, focusing on the full range of bathroom products and their applications.
  • Support exhibitions and end-user related activities where necessary to promote brand awareness.
  • Drive high customer engagement through a consultative and tailored sales approach.
  • Manage a portfolio of around 130 active clients, generating approximately £1m annually.
  • Balance key account management (70%) with new business development (30%) to maintain and grow the region.
  • Track and analyse account performance, setting measures and targets to ensure continuous positive sales growth.
  • Provide regular feedback to the Sales Director to help improve service and sales performance.
  • Ensure consistent use of CRM to log activity

What We Offer:

A competitive salary with an achievable and realistic quarterly bonus.

Excellent benefits package and the chance to be part of a high performing close knit team with opportunities for growth and career development.


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