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Digital Marketing Specialist
1 month ago
About Halfords
We're a specialist retailer dedicated to inspiring and supporting a lifetime of motoring and cycling. Our mission is to lead the market through customer-driven innovation and a distinct product range. We provide an integrated, unique, and convenient service experience, from e-bike and electric vehicle servicing to on-demand solutions.
The teams at our Redditch Support Centre work closely with every other area of our business, putting them at the heart of the action and playing a key role in our success and growth. Everyone brings their individual knowledge and experience to work every day, working as one team to keep things moving smoothly.
We're looking for a talented PPC Marketing Executive to join our marketing department. This exciting role will see you working to maximise ROI across our Paid Search channels. You'll be responsible for implementing and reporting on digital marketing initiatives for the Halfords Group, working closely with internal and external stakeholders to ensure campaigns are planned using relevant data and analysis available.
Key Responsibilities
- Work closely with our agency partners to manage Paid Search campaigns in line with channel best practice and internal KPIs across Google and Bing
- Develop and support the growth of our affiliate programme, managing agency relationships and affiliate partners such as Quidco and Hot UK Deals
- Produce and share regular reporting with internal stakeholders to build understanding of channel performance and opportunities
- Develop a strong relationship with external partners to share insight and ensure that agency partners are up to date on product and promotion information
- Proactively monitor industry developments and new digital marketing opportunities and initiatives
Requirements
- Minimum of 1 years' experience working with Paid Search tools such as Google Ads
- Ability to spot trends in data and identify opportunities to improve performance
- Experience in producing and presenting digital marketing reports to summarise key learnings and insight
- Experience working within a fast-paced marketing team
- Foundational understanding of digital marketing channels
- Keen analytical mindset and curiosity to learn about new marketing concepts and techniques
- Ability to build strong relationships with internal and external stakeholders
- Ability to think outside of the box for creative solutions and solve problems
We're an equal opportunities employer and proud to welcome applications from all backgrounds and embrace diversity within our one Halfords Family.
