Brand Voice Strategist

3 weeks ago


Maidenhead, Windsor and Maidenhead, United Kingdom Karo Healthcare Full time

Key Responsibilities

  • Content Strategy:
  • Develop and implement a comprehensive content management strategy that aligns with our brand objectives
  • Monitor performance metrics and adjust strategies as needed

Content Creation:

  • Lead the ideation and creation of engaging social media content that resonates with our audience
  • Oversee our paid advertising campaigns across various platforms to continuously optimize content based on best practices and input from in-house performance marketing teams
  • Generate exciting testimonials and user-generated content (UGC) to build trust and credibility
  • Write compelling copy for digital advertisements that connect with our audience

Performance Analysis:

  • Analyze social media metrics and ad performance to evaluate effectiveness
  • Conduct A/B testing to refine content and enhance campaign performance

Requirements

  • Bachelor's or master's degree in digital marketing, communication, or relevant field
  • Native English speaker
  • At least 4-5 years of experience from digital marketing/content marketing
  • Proficiency in copywriting and creation of various types of content, including written, visual, and multimedia formats
  • Profound experience from working with social media channels like Facebook, Instagram, TikTok, Pinterest etc.
  • Basic knowledge in tools and platforms for measuring content performance, such as Google Analytics, social media analytics, and SEO tools
  • Proficiency in analyzing digital KPIs such as website traffic, conversion rates, click-through rates, engagement metrics, and social media insights to measure content performance and optimize strategies

Benefits

  • Opportunity to create, grow, and encourage
  • Apart from a competitive salary pack, there are lots of growth opportunities to meet your personal ambitions
  • Flexible schedule and life work balance
  • Responsibility for exciting and challenging projects that have a direct, visible impact on our customers and the industry
  • Very positive work environment in a dynamic, international, and motivated team
  • Start-up spirit while being a part of the large international organization with strong values


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