Brand Voice Strategist
3 weeks ago
Key Responsibilities
- Content Strategy:
- Develop and implement a comprehensive content management strategy that aligns with our brand objectives
- Monitor performance metrics and adjust strategies as needed
Content Creation:
- Lead the ideation and creation of engaging social media content that resonates with our audience
- Oversee our paid advertising campaigns across various platforms to continuously optimize content based on best practices and input from in-house performance marketing teams
- Generate exciting testimonials and user-generated content (UGC) to build trust and credibility
- Write compelling copy for digital advertisements that connect with our audience
Performance Analysis:
- Analyze social media metrics and ad performance to evaluate effectiveness
- Conduct A/B testing to refine content and enhance campaign performance
Requirements
- Bachelor's or master's degree in digital marketing, communication, or relevant field
- Native English speaker
- At least 4-5 years of experience from digital marketing/content marketing
- Proficiency in copywriting and creation of various types of content, including written, visual, and multimedia formats
- Profound experience from working with social media channels like Facebook, Instagram, TikTok, Pinterest etc.
- Basic knowledge in tools and platforms for measuring content performance, such as Google Analytics, social media analytics, and SEO tools
- Proficiency in analyzing digital KPIs such as website traffic, conversion rates, click-through rates, engagement metrics, and social media insights to measure content performance and optimize strategies
Benefits
- Opportunity to create, grow, and encourage
- Apart from a competitive salary pack, there are lots of growth opportunities to meet your personal ambitions
- Flexible schedule and life work balance
- Responsibility for exciting and challenging projects that have a direct, visible impact on our customers and the industry
- Very positive work environment in a dynamic, international, and motivated team
- Start-up spirit while being a part of the large international organization with strong values
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