Senior Brand Strategist
1 day ago
As a Senior Consumer Insight Manager at Nicholson Glover, you will be responsible for leading consumer and shopper insights, driving innovation and brand growth for well-known food brands in the FMCG industry. You will have a strategic mindset, experience in consumer insight, and a passion for influencing decisions at the highest level.
About Nicholson Glover
Nicholson Glover is a leading company in the FMCG industry, known for its commitment to delivering high-quality products and exceptional customer service.
Key Responsibilities
- Developing Insight Strategies: Own the insight agenda, working with internal teams to identify knowledge gaps and opportunities.
- Driving Consumer Understanding: Be the voice of the consumer across the business, ensuring that brand decisions are rooted in deep understanding and consumer focus.
- Fostering Collaboration: Collaborate with Marketing and Commercial teams to influence brand positioning, marketing plans, and shopper marketing strategies.
- Delivering Insights: Translate complex data into clear, actionable recommendations that support brand growth and innovation.
- SUPPORTING INNOVATION: Work closely with the Innovation Team to ensure consumer insights drive the development of new products and marketing strategies.
Requirements
- A strategic approach that allows you to influence at a senior level and bring others along with your vision.
- Proven experience in consumer insight, preferably within the food industry, with a strong understanding of brand and marketing strategy.
- Creativity and Curiosity – love digging into data but also always thinking about how to apply it in innovative ways.
Benefits
Nicholson Glover offers a competitive salary, comprehensive benefits package, and opportunities for professional growth and development.
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