Creative Marketing Specialist
2 weeks ago
Karo Group is a leading player in the consumer health industry, driven by our commitment to empowering people to make informed healthcare decisions. Our diverse portfolio spans seven categories, including medical products, with over 80 brands sold in approximately 90 countries. We've achieved significant growth since 2019, becoming a €1 billion European leader in consumer health through strategic partnerships and organic expansion.
We're currently seeking an experienced Creative Content Strategist for our Maidenhead office. If you're passionate about creating engaging content promoting healthier living, this role may suit you. As a member of our team, you'll have the opportunity to develop innovative content strategies, shape our brand's voice, and drive online sales. If you thrive in a dynamic environment focused on digital marketing, we'd love to hear from you.
Key Responsibilities:
Content Strategy- Develop a comprehensive content management strategy aligned with our brand objectives.
- Monitor performance metrics and adjust strategies as needed.
- Lead ideation and creation of engaging social media content resonating with our audience.
- Oversee paid advertising campaigns across various platforms to optimize content based on best practices and input from our in-house performance marketing team.
- Generate exciting testimonials and user-generated content (UGC) to build trust and credibility.
- Create compelling copy for digital advertisements connecting with our audience.
- Analyze social media metrics and ad performance to evaluate effectiveness.
- Conduct A/B testing to refine content and enhance campaign performance.
- Ensure all content adheres to advertising regulations and aligns with brand guidelines.
Estimated Salary: £65,000 - £85,000 per annum.
The ideal candidate will hold a Bachelor's or Master's degree in digital marketing, communication, or a relevant field. Proficiency in copywriting and creation of various content formats is essential. At least 4-5 years of experience in digital marketing/content marketing is required. Profound experience working with social media channels like Facebook, Instagram, TikTok, Pinterest, etc. is necessary. Basic knowledge of tools and platforms for measuring content performance is also required.
Benefits include flexible schedule, work-life balance, responsibility for challenging projects, positive work environment, start-up spirit, and opportunities for personal growth.
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