Director of Direct-to-Consumer Sales and Hospitality

1 month ago


Dundee, Dundee City, United Kingdom Tasting Room Expo Full time
Director of DTC Sales and Hospitality Position at Tasting Room Expo

We are seeking a highly experienced Director of DTC Sales and Hospitality to join our team at Tasting Room Expo. This role is responsible for leading the DTC business and championing the spirit of guest experience, hospitality, and community. Reporting to the VP of Marketing and Hospitality, you will partner with key stakeholders to set the vision and financial goals for the Argyle DTC business.

The ideal candidate will have demonstrated leadership experience, managing diverse teams, with 10+ years of hospitality and sales experience required. P&L management and annual strategic planning experience desired. You should also have a strong understanding of the wine industry, including direct-to-consumer sales laws.

Key Responsibilities:

  1. Create and communicate a long-term vision and financial plan for the DTC business
  2. Develop annual business plans with clear financial targets and tactical marketing strategies
  3. Develop consumer-centric hospitality and member services strategies that attract and retain new and loyal consumers
  4. Drive portfolio, pricing, and programming decisions across the DTC channel while aligning with key stakeholders
  5. Ensure dynamic destination awareness strategies to drive visitation and establish Argyle as a pillar in the community
  6. Create a culture of accountability, fairness, teamwork, trust, and transparency

Estimated Salary: $120,000 - $150,000 per year.

Tasting Room Expo offers outstanding health care benefits, PTO, 401k plan, wine allowance, and more. Located in Dundee, OR, this role requires occasional weekends to assist events. The incumbent works 40-50+ hours per week onsite.



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