Senior Account Strategist

1 month ago

London, Greater London, United Kingdom Cision Global Full time

At Cision Global, we're revolutionizing the way brands connect with their audiences. As a Senior Account Strategist, you'll play a key role in winning, growing, and retaining our most strategic accounts across EMEA and APAC. This is a 12-month fixed-term role covering for parental leave, offering an exciting opportunity to make a significant impact on our clients and team.

As a trusted advisor, you'll collaborate with our clients and prospects to harness the value of media and social data to generate business value. You'll work with Brandwatch teams to level-up what we deliver and think beyond the requirements our clients and prospects set forth.

Key Responsibilities:

  • Evangelize and educate about Media and Digital Consumer Intelligence and how it can be used to impact business outcomes across industries, functions, use cases, and workflows.
  • Build strategic partnerships with commercial teams to create and propose compelling solutions that will meet needs and increase speed to insights.
  • Understand strategic client/prospect business needs across sectors and functions, including but not limited to Marketing, Insights, Product, Analytics, and PR/Communications, to showcase how media and social intelligence can support them.
  • Meaningfully contribute to strategic account and opportunity planning, execution, and support while identifying opportunities to strengthen best practices and develop efficiencies across the business.
  • Leverage our proven Solution Framework Process to synthesize and distill client needs, using desk research, your media and digital intelligence, and industry expertise, along with your understanding of Brandwatch products and services to:
    • Create a solution that maps organizational/functional goals to activities and initiatives, desired outcomes, KPIs, and metrics of success, serving as a blueprint to support ongoing Brandwatch strategies/tactics.
    • Recommend data infrastructures and reporting approach to support needs/goals.
  • Create and present content for internal enablements, marketing initiatives, webinars, industry events, etc.
  • Exhibit Media and Digital Consumer Intelligence subject matter expertise, proactively contributing to internal discussions and having a point of view in client conversations.
  • Work with clients to understand their business objectives and challenges, providing expert guidance on solutions that encompass PR, media intelligence, social listening, and customer intelligence.
  • Partner closely with enterprise sales teams, account management, professional services, and technical teams to ensure smooth implementation of solutions and ongoing client satisfaction.

Requirements:

  • 5+ years of experience working with social data in the context of PR, Marketing, and/or Market Research teams with demonstrated success.
  • 3+ years of experience in a solutions consulting, pre-sales, or strategic account management role within PR, media intelligence, social listening, or customer intelligence sectors.
  • Strong understanding of media intelligence, PR, social listening, and customer intelligence tools, with the ability to translate client needs into actionable solutions.
  • Excellent communication and presentation skills, with experience engaging with senior-level stakeholders in complex accounts.
  • Ability to collaborate effectively across teams, including product, technical, and commercial functions.
  • Strong problem-solving skills and an analytical mindset to develop creative solutions for client needs.
  • Aptitude to understand media and social intelligence technology and how to maximize its effectiveness.
  • Experience working with clients across EMEA and APAC regions is highly desirable.

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