Customer Journey Optimizer

5 days ago

London, Greater London, United Kingdom Frasers Group Full time
About the Role

We are seeking a highly skilled Digital Optimization Specialist to join our team at Frasers Group. As a key member of our digital team, you will play a crucial role in driving our digital roadmap and enhancing the user experience across our sites.

Key Responsibilities
  • Assist the digital optimization team in executing the personalization roadmap, ensuring seamless integration with our existing systems.
  • Support the optimization of 3rd party tools to maximize business value, driving revenue growth and customer satisfaction.
  • Monitor and analyze the customer journey, identifying pain points and proposing data-driven improvements to enhance the overall user experience.
  • Support the day-to-day management of relationships with relevant 3rd party vendors, ensuring timely and effective communication.
  • Create recommendation strategies across all sites, setting up optimization tools and monitoring success metrics.
  • Assist in implementing and managing personalization tools and technologies to enhance customer engagement and conversion rates.
  • Work closely with the CRM and marketing teams to ensure consistent and personalized messaging across all touchpoints.
  • Monitor and analyze competitor activities to identify trends and strategies that could benefit Frasers Group.
  • Help develop and implement personalized content for users based on their behavior and preferences.
  • Monitor data trends over time to identify significant changes and potential opportunities for optimization.
  • Assist in mapping out the customer journey using data insights to identify key touchpoints and areas for improvement.
  • Use data to segment customers based on behavior, preferences, and demographics to tailor marketing and personalization efforts more effectively.
Requirements
  • Proven experience in digital optimization, product management, or analytics roles.
  • Proven experience reviewing on-site customer experience.
  • Experience working with on-site personalized and recommendation tools.
  • Experience of analytical tools (such as GA and ContentSquare).
  • Experience managing day-to-day relationships with third-party tools.
  • Understanding of personalized algorithms and their impact on the customer journey.
What We Offer

As a Digital Optimization Specialist at Frasers Group, you will be part of a dynamic team that is passionate about delivering exceptional customer experiences. We offer a range of benefits, including:

  • A competitive salary and benefits package.
  • A wide range of perks, including recognition and reward schemes, opportunities for career development, and a positive work-life balance.
  • The chance to work with a leading retail brand, driving innovation and growth in the industry.

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