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Customer Journey Specialist

2 months ago

London, Greater London, United Kingdom Conduco Resourcing Full time
About the Role

We are seeking a highly motivated and experienced Customer Journey Specialist to join our team at Conduco Resourcing. As a key member of our marketing team, you will be responsible for shaping and executing captivating customer journeys, ensuring a seamless and engaging experience.

Key Responsibilities
  • Develop and Execute Marketing Campaigns
    • Build and execute exciting marketing campaigns based on specific customer segmentation, or behavioural change objectives.
    • Drive customer awareness of services and products via education and promotional activity, customer engagement.
  • Customer Engagement and Retention
    • Carrying out the fulfilment of promotional campaigns such as crediting Free Bets and Free Spins.
    • Analysing A/B tests and suggesting changes to improve overall campaign performance.
    • Work closely with the BI team to constantly improve targeting and campaign performance.
  • Reporting and Analysis
    • Reporting on campaign performance and providing insightful feedback to the marketing team and management.
    • Support the Marketing team in the planning and performance of all customer communications.
  • Collaboration and Continuous Improvement
    • Facilitating flawless execution of campaign plans ensuring milestones are met and work is accurate and on time.
    • Deliver weekly and monthly reporting which deliver on all Customer Marketing KPIs and with a clear focus on retention, activation, and reactivation.
    • Contribute to culture of continuous improvement by assisting with pilot projects to test new technology to optimize campaigns.
  • Customer-Centric Approach
    • Always keeping customer experience at the forefront of your mind when building communications.
Requirements
  • Previous experience in iGaming (Casino/sports betting)
  • Knowledge of CRM systems (Optimove would be highly desirable)
  • Data literate and comfortable in using data to make better decisions.
  • Ability to work with raw data to analyze campaigns and draw useful conclusions.
What We Offer
  • Pension
  • Health Insurance
  • Perk box
  • Employee Wellbeing
  • Learning and Development
  • Staff social engagement activities
  • Hybrid working – 2 days at office.
  • Working from abroad – up to 4 weeks in a year