Customer Journey Specialist

2 months ago

London, Greater London, United Kingdom Currys plc Full time

About the Role:

The CRM Executive will play a pivotal role in driving the strategy for the Onboarding programme, while also contributing to the wider CRM lifecycle programmes. This position will be responsible for delivering highly personalized and engaging customer journeys, working closely with the CRM Manager to ensure seamless execution.

Key Responsibilities:

  • Support the planning, development, and execution of CRM campaigns, ensuring timely delivery and alignment with objectives.
  • Collaborate with internal and external stakeholders to implement the CRM Onboarding strategy, including test and learn opportunities and regular updates.
  • Take ownership of end-to-end campaign management, including strategy, creative, and data-driven insights.
  • Champion the CRM campaign delivery process, working closely with team members to ensure timely and high-quality project delivery.
  • Develop creative briefs and work with Currys Studio and external agencies to ensure creative meets objectives and is delivered on time.
  • Oversee regular programme reporting and analysis to drive continuous optimisation of onboarding comms and meet campaign objectives.

Requirements:

  • 1-2 years' experience in end-to-end campaign management of triggered campaigns.
  • Strong cross-functional stakeholder management.
  • Uses CRM experience to put forward new ideas and is comfortable championing change.
  • Numerate and analytical with the ability to produce reports and derive valuable insights.
  • Pro-active and a 'Can do' attitude.
  • Strong organisational skills, able to work to deadlines and under pressure without compromising on quality.
  • Ability to work on multiple workstreams in parallel.
  • Excellent interpersonal skills and a team player.
  • Experience working in a fast-paced environment is required.
  • Retail experience is preferred.
  • Marketing or business degree level qualification preferred.

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