Senior Performance Media Lead
6 days ago
About the Role
The Senior Performance Media Lead will be responsible for leading the performance media strategic and activation approach for the LEGO Brand Retail team at Starcom.
Key Responsibilities
- Partner with the LEGO Brand Retail team to drive traffic and sales through performance media channels.
- Lead a team of performance media specialists across Paid Social and Programmatic Display & Video.
- Develop and execute performance media strategies across all global regions.
- Collaborate with LEGO's in-house paid search team to drive commercial return.
- Oversee in-market activation in South Korea and Japan.
Requirements
- Strong communication skills and strategically focused.
- Exemplary time management skills and ability to prioritize and work well under pressure.
- Analytical with a focus on driving commercial return and identifying opportunities in data from a variety of sources.
- Ability to excel in a fast-paced, multi-client environment requiring a blend of technical, analytical and commercial knowledge.
- Comfortable with ambiguity and excellent at problem-solving.
- Hungry to learn new things and share with a wider audience.
- Not afraid to take ownership for projects and get involved in the detail when necessary.
- Pride in their output and maintaining standards and governance.
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