Performance Media Lead

6 days ago


London, Greater London, United Kingdom Publicis Media Full time
About the Role

We are seeking a highly skilled Performance Media Lead to join our team at Publicis Media. As a key member of our Zenith Performics team, you will be responsible for leading the day-to-day output of our performance team across Paid Search, Paid Social & Programmatic.

Key Responsibilities
  • Client Relationship Management: Act as the senior point of contact across performance media and take lead on main client relationship. Foster strong relationships with key client stakeholders.
  • Budget Management: Own and manage central and local budget for all paid media channels across all lines of business.
  • Channel Team Oversight: Direct and oversee channel team output, both client-facing and operational, ensuring adherence to controls and best practices in paid media campaigns across Paid Search, Paid Social & Programmatic.
  • Strategy Development: Collaborate with channel specialists to develop innovative and forward-thinking paid media strategies aligned with the clients' objectives and KPIs.
  • Operational Excellence: Ensure accuracy and quality on an operational level across campaign activation, performance optimisation & reporting.
  • Innovation and Testing: Identify testing and innovation opportunities in the paid space and turn them into actionable initiatives. Coach channel team to drive innovation, testing and performance improvement.
  • Cross-Channel Response: Lead cross channel response to briefs and QBRs as required across all lines of business.
  • Industry Expertise: Advise internal and external stakeholders on industry trends and developments that impact client businesses.
Requirements
  • Experience: Significant experience in a performance marketing role, ideally as a senior performance planning account manager or director.
  • Leadership and Communication: Strong leadership and communication skills, ability to engage with multiple client contacts & internal team members.
  • Operational Experience: Operational experience working on large multi-market accounts with numerous stakeholders, goals and priorities.
  • Critical Thinking: A critical thinker in your day-to-day and able to operate independently to solve challenges and navigate novel situations.
  • Strategic Thinking: Be strategic and commercially minded in planning goals for your teams, as well as being able to shape and develop paid media strategy with client's business goals in mind.
Preferred Qualifications
  • Google Analytics: Experience in Google Analytics.
  • Digital Paid Media Landscape: Good knowledge of digital paid media landscape.
  • Marketing Measurement: Understanding of MMM, attribution and other marketing measurement initiatives.
  • App Activity: Experience in App activity.


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