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Performance Media Director

2 months ago

London, Greater London, United Kingdom Publicis Media Full time
About the Role

We are seeking a highly skilled Performance Media Lead to join our team at Publicis Media. As a key member of our Zenith Performics team, you will be responsible for leading the day-to-day output of our performance team across Paid Search, Paid Social & Programmatic.

Key Responsibilities
  • Act as the senior point of contact across performance media and take lead on main client relationship, fostering strong relationships with key client stakeholders.
  • Own and manage central and local budget for all paid media channels across all lines of business.
  • Direct and oversee channel team output, both client-facing and operational, ensuring adherence to controls and best practices in paid media campaigns across Paid Search, Paid Social & Programmatic.
  • Collaborate with channel specialists to develop innovative and forward-thinking paid media strategies aligned with the clients' objectives and KPIs.
  • Ensure accuracy and quality on an operational level across campaign activation, performance optimisation & reporting.
  • Identify testing and innovation opportunities in the paid space and turn them into actionable initiatives. Coach channel team to drive innovation, testing and performance improvement.
  • Lead cross-channel response to briefs and QBRs as required across all lines of business.
  • Advise internal and external stakeholders on industry trends and developments that impact client businesses.
Requirements
  • Proven experience in project management and strong digital performance knowledge across Paid Search, Programmatic & Paid Social.
  • Strong leadership and communication skills, ability to engage with multiple client contacts & internal team members.
  • Ability to build relationships with 3rd parties and working collaboratively with all stakeholders.
  • Operational experience working on large multi-market accounts with numerous stakeholders, goals and priorities.
  • A critical thinker in your day-to-day and able to operate independently to solve challenges and navigate novel situations. Be solution driven, innovative and proactive with how you manage planning & operational processes.
  • Be strategic and commercially minded in planning goals for your teams, as well as being able to shape and develop paid media strategy with client's business goals in mind.
Preferred Qualifications
  • Experience in Google Analytics.
  • Good knowledge of digital paid media landscape.
  • Understanding of MMM, attribution and other marketing measurement initiatives.
  • Experience in App activity.