Shop Acquisition Manager

4 weeks ago

London, Greater London, United Kingdom TikTok Full time

TikTok is a leading short-form mobile video platform with global offices, including London. Our Home & Electronics cluster team manages businesses within the electronics and home living categories, identifying and acquiring emerging merchants and creating long-term strategies to develop existing businesses on TikTok Shop.

Key Responsibilities
  • Design the overall merchant acquisition and merchandise growth strategy for the Home & Electronics cluster.
  • Develop partnership models with e-commerce partners, industry associations, and marketing solution providers.
  • Identify incentives to encourage merchants to join TikTok Shop.
  • Transform acquisition strategies into actionable plans and monitor their effectiveness.
Requirements
  • Profound understanding of e-commerce acquisition strategy, Home & Electronics industries, or the UK e-commerce landscape.
  • Analytical and data-driven thinking, with the ability to drive successful projects across cross-functional teams.
  • 4+ years of experience in e-commerce operations or strategy, with a plus for understanding content-based e-commerce.

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