Marketing Strategy Associate

4 days ago

Rochdale, Rochdale, United Kingdom Wireless CCTV Ltd Full time
About Wireless CCTV Ltd

Wireless CCTV Ltd is a leading provider of rapid deployment, mobile surveillance systems that deliver video securely and efficiently via 4G LTE networks.

Career Progression Opportunities

We offer fantastic career progression opportunities and consistent training and personal development to help you grow professionally and personally.

Job Description

The successful candidate will support our marketing strategy by effectively implementing key marketing tactics to assist with ongoing lead generation and brand awareness. This role will provide day-to-day support of marketing activities via content creation, outbound marketing initiatives, and supporting sales activity.

Key Responsibilities:

  • Support and assist the Marketing Director by implementing key tactics from the Company's marketing strategy.
  • Assist in formulating and deploying effective marketing content, including video content, email marketing campaigns, case studies, press releases, and running online events.
  • Work alongside our SEO Executive and Marketing Copywriter to develop and maintain our web presence by providing engaging content and thought-leadership pieces, including creating graphics, images, and organizing photography and video.
  • Contribute to our social media strategy, including sales initiatives and HR objectives.
  • Maintain and improve our central marketing resources library and promote adherence to brand guidelines; police, format, and print branded documents prepared by non-marketing colleagues.
  • Act as a point of escalation for queries from the marketing team and other colleagues.
  • Provide team leadership where applicable and escalate critical items promptly to the Marketing Director.
  • Build relationships with internal and external stakeholders, ensuring ongoing and continuous communication.
  • Carry out research on market trends, market opportunities, competitor analysis, and target customer analysis to inform future value propositions.
  • Support with offline channels such as tradeshows and exhibitions.
  • Keep abreast of new and emerging marketing techniques and new channels.
Requirements

To be considered for this role, you should have:

  • At least 4 years' experience within Marketing.
  • A Bachelor's degree in Marketing, Communications, Business, or a related field and/or CIM (Chartered Institute of Marketing) qualification or other relevant marketing certifications.
  • A desire to pursue People Management.
  • Proficiency using Adobe Creative Cloud: Photoshop, Illustrator, InDesign, Premiere Pro.
  • Experience with Canva/Visme and Video Editing Tools (e.g., Final Cut Pro, Adobe Premiere or similar).
  • Strong experience with Social media management platforms (e.g., Hootsuite, Buffer) and Email marketing tools (e.g., MailChimp, Constant Contact).
  • Experience using Google Analytics and Google Ads.
Benefits

We offer a competitive salary of £28,000 to £31,000 DOE and a range of benefits, including:

  • 23 days annual leave, increasing with length of service.
  • Simply Health, Denplan Scheme, Wellness and Mental Health Support Services.
  • Employer Pension Contributions, increasing with length of service.
About the Role

This is an exciting opportunity to join our dynamic team and contribute to the growth and success of Wireless CCTV Ltd. If you are a motivated and experienced marketer looking for a new challenge, please apply today.

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