Product Marketing Specialist

4 weeks ago


Rochdale, Rochdale, United Kingdom Neogen Full time

At Neogen, we're seeking a skilled Product Marketing Specialist to drive regional product growth and value for our veterinary instruments. Reporting to the Product Marketing Manager, this role will assist in developing product strategy and executing product plans for designated products in Europe, Middle East, Africa & India.

The ideal candidate will have previous experience in product marketing, product management, or a similar role, with a strong understanding of customer needs and market dynamics. They will be responsible for managing regional product forecasting, working with the Product Analyst on product pricing, and partnering with Sales, Operations, Supply Chain, Regulatory, and other relevant stakeholders to ensure effective relationships with key companies, influencers, and opinion leaders.

The Product Marketing Specialist will also be responsible for creating and implementing successful launches and product campaigns, managing product lifecycle and product-related changes, and assisting in training the Sales teams on new and existing products. They will have excellent communication and influencing skills, with the ability to identify and understand customer needs and execute plans effectively.

Key responsibilities include:

  • Developing product strategy for designated products to drive product growth, value, and market share.
  • Executing product marketing plans, ensuring product plans align with regional targets and objectives.
  • Managing regional product forecasting and working with Product Analyst on product pricing.
  • Partnering with Sales, Operations, Supply Chain, Regulatory, and other relevant stakeholders to ensure effective relationships with key companies, influencers, and opinion leaders.
  • Creating and implementing successful launches and product campaigns.
  • Managing product lifecycle and product-related changes, including internal and external notifications.
  • Assisting in training the Sales teams on new and existing products.

Requirements include:

  • Previous experience in product marketing, product management, or a similar role.
  • Bachelor's degree in marketing or a related discipline.
  • Relevant scientific and/or agricultural experience is desirable but not essential.
  • Strategic thinking and analytical skills, with the ability to identify and understand customer needs and execute plans effectively.
  • Excellent communication and influencing skills, with the ability to work collaboratively and effectively with cross-functional teams.


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