Product Marketing Specialist

3 weeks ago


Rochdale, Rochdale, United Kingdom Neogen Full time
About Neogen

Neogen is a top-performing NASDAQ listed business employing around 2,800 people worldwide. We specialise in solutions for animal and food safety offering a diverse range of products and services for the agriculture, food, and beverage industries.

Job Description

We are currently looking to recruit a Product Marketer to join our award-winning business in Rochdale on a hybrid basis. Reporting to the Product Marketing Manager, this role assists in developing product strategy and the execution of product plans for designated products in Europe, Middle East, Africa & India.

The Product Marketer is responsible for driving regional product growth and value for the Neogen range of veterinary instruments. This role partners with global to ensure the product needs of the region are recognised and integrated into Global Portfolio planning.

Key Responsibilities
  1. Develop product strategy for designated products to drive product growth, value, and market share, working alongside the Product Marketing Manager.
  2. Execute product marketing plans, ensuring product plans align with regional targets and objectives.
  3. Manage regional product forecasting and work with Product Analyst on product pricing.
  4. Partner with Sales, Operations, Supply Chain, Regulatory and other relevant stakeholders to support growth plans and maximise regional market share.
  5. Ensure product offerings are effectively differentiated and positioned in the market with a clear value proposition.
  6. Partner with Customer Marketing to ensure active demand generation activities align with growth plans.
  7. Understand market dynamics and competitive threats to help devise solutions and opportunities to navigate.
Requirements
  1. Previous experience in product marketing, product management, or similar role.
  2. Bachelor's degree in marketing or related discipline is desirable.
  3. Relevant scientific and/or agricultural experience is desirable but not essential.
  4. Strategic thinking and analytical skills, ability to identify and understand customer needs and execute plans effectively.

Please press Apply now in order to submit your application.



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