Digital Marketing Specialist
7 days ago
About the Role
This position is responsible for driving organic traffic and revenue through search engine marketing. The ideal candidate will have experience in search engine optimisation and a proven track record of improving on-site and off-site SEO performance.
Key Responsibilities
- Grow organic traffic and revenue in line with forecasts and objectives
- Carry out regular keyword research and competitor analysis to inform SEO strategy
- Day-to-day optimisation of categories, sub-categories and campaigns
- Blog writing and regular reporting on performance
- Conduct regular technical site audits and work with the dev team to ensure best practice is followed
- Regular maintenance and fixing of Google Search Console errors
- Ensure schema mark-up is regularly updated in line with best practice
- Work with the wider marketing team on link building projects to secure high quality backlinks
Requirements
- Excellent written and verbal communication skills
- Good Excel skills
- Excellent problem solving and analytical skills
- Proven ability to work well within a team and to use own initiative
- Excellent organisational skills
- High attention to detail
- Enthusiasm to succeed
- Proven SEO experience required
- Knowledge of SEO best practice
- Ability to confidently report on key performance metrics
- Ability to self-manage and keep track of multiple projects
- Confident using Google Analytics, Google Search Console, SEMrush and other SEO tools
About the Company
Yours Clothing is a retailer that provides the best value on the UK high street and internet for curvy customers. The company continuously listens to its customers to deliver fashion products at the right price. The environment is fast-paced and ever-evolving, and the company continues to expand and become the number one plus-size fashion retailer in the UK.
Benefits
- 50% Discount on all of our brands
- Enhanced Holiday allowance
- Pension & Life assurance
- Bonus scheme
- Employee wellbeing and assistance programme
- Retail discounts
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