Customer Retention Specialist
1 week ago
The Customer Retention Specialist will play a pivotal role in helping us achieve our business objectives through the effective execution of our multi-channel CRM strategy. As a key member of our customer retention department, you will work closely with cross-functional teams to drive customer engagement and retention.
Key Responsibilities:- Develop and execute plans to drive customer retention, revenue growth, and engagement through various communication channels.
- Evaluate and improve CRM communications across multiple touchpoints, including email, app, and social media.
- Manage automated programs, newsletters, and dynamic content to ensure a seamless customer experience.
- Analyze customer data to inform and optimize marketing efforts, ensuring a personalized and targeted approach.
- Deliver end-to-end CRM communications, from planning to reporting, ensuring accuracy and effectiveness.
- Develop and execute customer segmentation strategies to maximize impact and engagement.
- Conduct regular testing and evaluation of CRM campaigns to identify areas for improvement.
- Collaborate with commercial, brand, and trading teams to align CRM efforts with business objectives.
- Engage with external partners to stay up-to-date with industry trends and best practices.
- Excellent communication and interpersonal skills.
- Ability to analyze complex data and make informed decisions.
- Proven experience in CRM software and technology – Emarsys experience preferred.
- Strong understanding of customer behavior and preferences.
- Flexible and adaptable, with the ability to work in a fast-paced environment.
- Minimum 12 months experience in a CRM role.
£32,000 - £42,000 per annum, based on experience.
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