Digital Marketing Transformation Specialist

4 days ago

Hook, Greater London, United Kingdom Elanco Full time
Job Title: CRM Digital Marketing Specialist

About Elanco

Elanco is a global leader in animal health, dedicated to innovation and delivering products and services to prevent and treat disease in farm animals and pets. Our vision is 'Food and Companionship Enriching Life,' and we're committed to sustainability through our Elanco Healthy Purpose.

Job Summary

We're seeking a CRM Digital Marketing Specialist to shape our digital customer engagement activities in Region International. This role will drive our Digital Marketing Transformation, establishing a foundational framework, campaign strategy, and KPIs to maximize the value of the Veterinary customer experience.

Key Responsibilities
  • Develop and implement a digital marketing strategy to drive business results across the organization.
  • Partner with IT to build the technical foundation for personalized customer journeys, allowing brand teams to attract and convert qualified leads for sales.
  • Design and deploy customer journeys, including customer insights, end-to-end project deployment, and performance monitoring.
  • Drive campaign design and development in partnership with launch/brand/portfolio leaders to optimize marketing and sales rep engagement and customer impact.
  • Leverage new channels and Salesforce Marketing Cloud capabilities to deliver customer-centric journeys that meet strategic objectives.
Requirements
  • Bachelor's degree or equivalent experience.
  • 5+ years of experience in digital marketing.
  • B2B digital marketing experience.
  • Excellent written and verbal communication skills in English.
  • Experience with monitoring campaign performance, identifying areas for campaign optimization, and communicating recommendations to business partners.
  • Exposure to technology platforms for content distribution, mobile technologies, digital merchandising, digital design, user experience, digital marketing, and CRM.
  • Understanding of how customer behaviors and technology are impacting animal health.
  • Understanding the value of a CRM tool and how to incorporate it in an omnichannel digital strategy.
  • Experience driving and executing complex projects and the ability to create simplicity out of a complex situation.
Travel

Up to 15% international, depending on location. Passport required.

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