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International B2B Digital Marketing Strategist

2 months ago

Hook, Greater London, United Kingdom Elanco Full time
About Elanco

At Elanco, we're driven by our vision of 'Food and Companionship Enriching Life' and our approach to sustainability – the Elanco Healthy Purpose – to advance the health of animals, people, the planet and our enterprise.

Job Summary

We're seeking a highly skilled Digital Marketing Strategist to join our team in Region International. As a key member of our Customer Engagement Global team, you'll play a critical role in shaping Elanco's Digital Marketing Transformation and establishing the foundational framework, campaign strategy, and KPIs to maximize the value of the Veterinary customer experience.

Key Responsibilities
  • Develop and implement thought leadership strategies to continuously expand Elanco's digital marketing ecosystem.
  • Take ownership of strategic customer journeys, including customer insights, end-to-end project deployment, monitoring performance, and bias to action through experimentation to scaling.
  • Define and champion the role that enables an automated multitouch customer strategy through multiple channels and apply those possibilities to drive Elanco business value & revenue growth.
  • Partner with IT to build the technical foundation for personalized customer journeys, allowing brand teams to attract and convert qualified leads for sales.
Requirements
  • Bachelor's degree or equivalent experience.
  • 5+ years of experience in digital marketing.
  • B2B digital marketing experience.
  • Track record of change management programs and influencing an organization without authority.
  • Excellent written and verbal communication skills in English.
Preferred Qualifications
  • Experienced with and passionate about driving business results and execution in a challenging environment.
  • Experience with Customer Lifecycle Journey development to deliver customer engagement across the buyer's journey.
  • Experience with monitoring campaign performance, identifying areas for campaign optimization and communicating these recommendations to business partners.
  • Experience steering campaign strategy to align communications across multiple channels.
About Us

Elanco is a global leader in animal health, dedicated to innovation and delivering products and services to prevent and treat disease in farm animals and pets. We're committed to fostering a diverse and inclusive work environment, where you'll have the opportunity to work with dynamic individuals and acquire new skills and experiences that will propel your career to new heights.