International B2B Digital Marketing Strategist

2 weeks ago

Hook, Greater London, United Kingdom Elanco Full time

At Elanco, we're driven by our vision of 'Food and Companionship Enriching Life'

We're a global leader in animal health, dedicated to innovation and delivering products and services to prevent and treat disease in farm animals and pets.

Our approach to sustainability – the Elanco Healthy Purpose – aims to advance the health of animals, people, the planet, and our enterprise.

We foster a diverse and inclusive work environment, where diversity is the driving force behind innovation, creativity, and overall business success.

As a global leader in animal health, we're committed to delivering exceptional customer experiences through our digital customer engagement activities.

This role will play a critical part in shaping Elanco's Digital Marketing Transformation and establishing the foundational framework, campaign strategy, and KPIs to maximize the value of the Veterinary customer experience.

The B2B Digital Marketing Strategist will work cross-functionally with the Customer Engagement Global team, Elanco IT, and Sales and Marketing leaders across our top 10 International affiliates.

This role will be responsible for the thought leadership, strategy, plan development, and implementation of Elanco's digital customer engagement activities in Region International.

This leader will ensure the execution of the automated processes and adoption of Elanco's multi-year transformation to an omnichannel customer engagement model across top 10 affiliates.

The B2B Digital Marketing Strategist will develop and implement the communications approach that drives a closed marketing loop between sales and marketing.

This role will act as the internal subject matter expert in enabling customer interactions with holistic multichannel engagement and customer segmentation.

Key Responsibilities:

  • Thought Leadership: Demonstrate forward-thinking mindset to continuously expand Elanco's digital marketing ecosystem.
  • Strategic Customer Journeys: Take ownership of strategic customer journeys including customer insights, end-to-end project deployment, monitoring performance, with bias to action through experimentation to scaling.
  • Automated Multitouch Customer Strategy: Define and champion the role that enables an automated multitouch customer strategy through multiple channels and apply those possibilities to drive Elanco business value & revenue growth.
  • Technical Foundation: Partner with IT to build the technical foundation for personalized customer journeys, allowing brand teams to attract and convert qualified leads for sales.
  • Agile Methodology: Proven experience with Agile – Scrum methodology to manage resources and outputs, drive best-value return and efficiency of the product.
  • Campaign Strategy: Create pilot campaigns (ex. Lifecycle journeys, triggered campaigns, etc.), manage A/B testing processes to test and learn and translate outcomes into actionable strategies.
  • Reporting/KPIs: Use metrics to quantify campaign performance and measurable outcomes to drive best practices.

Basic Qualifications:

  • Bachelor's degree or equivalent experience
  • 5+ years of experience in digital marketing
  • B2B digital marketing experience
  • Track record of change management programs and influencing an organization without authority
  • Excellent written and verbal communication skills in English

Additional Skills/Preferences:

  • Experienced with and passionate about driving business results and execution in a challenging environment
  • Experience with Customer Lifecycle Journey development to deliver customer engagement across the buyer's journey.
  • Experience with monitoring campaign performance, identifying areas for campaign optimization and communicating these recommendations to business partners.
  • Experience steering campaign strategy to align communications across multiple channels.
  • Ability to direct impactful engagement messaging at each stage of the buying cycle from acquisition and lead generation to conversion.
  • Exposure to technology platforms for content distribution, mobile technologies, digital merchandising, digital design, user experience, digital marketing, and CRM.
  • Understanding of how customer behaviors and technology are impacting animal health.
  • Strong interpersonal, analytical, problem solving, negotiating, influencing, facilitation, organizational, prioritization, decision-making, and conflict resolution skills.
  • Understanding the value of a CRM tool and how to incorporate in an omnichannel digital strategy.
  • Experience driving and executing complex projects and the ability to create simplicity out of a complex situation
  • Ability to thrive with a fast-moving, entrepreneurial mindset where work is moving fast, and decisions are made from data and intuition
  • Strong communications and organization skills with robust attention to detail

EEO Statement:

  • International B2B Digital Marketing Strategist

    4 weeks ago

    Hook, Greater London, United Kingdom Elanco Full time

    About ElancoAt Elanco, we're driven by our vision of 'Food and Companionship Enriching Life' and our approach to sustainability – the Elanco Healthy Purpose – to advance the health of animals, people, the planet and our enterprise.We pride ourselves on fostering a diverse and inclusive work environment, where innovation and creativity thrive. Our team is...

  • International B2B Digital Marketing Strategist

    4 weeks ago

    Hook, Greater London, United Kingdom Elanco Full time

    About ElancoAt Elanco, we're driven by our vision of 'Food and Companionship Enriching Life' and our approach to sustainability – the Elanco Healthy Purpose – to advance the health of animals, people, the planet and our enterprise.We pride ourselves on fostering a diverse and inclusive work environment, where innovation and creativity thrive. Our team is...

  • International B2B Digital Marketing Strategist

    7 days ago

    Hook, Greater London, United Kingdom Elanco Full time

    At Elanco, we're driven by our vision of 'Food and Companionship Enriching Life' and our approach to sustainability – the Elanco Healthy Purpose – to advance the health of animals, people, the planet and our enterprise.We believe that diversity is the driving force behind innovation, creativity, and overall business success.This role will shape Elanco's...

  • International B2B Digital Marketing Strategist

    3 weeks ago

    Hook, Greater London, United Kingdom Elanco Full time

    At Elanco, we're driven by our vision of 'Food and Companionship Enriching Life' and our approach to sustainability – the Elanco Healthy Purpose – to advance the health of animals, people, the planet and our enterprise.We're a global leader in animal health, dedicated to innovation and delivering products and services to prevent and treat disease in farm...

  • International B2B Digital Marketing Strategist

    3 weeks ago

    Hook, Greater London, United Kingdom Elanco Full time

    At Elanco, we're driven by our vision of 'Food and Companionship Enriching Life' and our approach to sustainability – the Elanco Healthy Purpose – to advance the health of animals, people, the planet and our enterprise.We're a global leader in animal health, dedicated to innovation and delivering products and services to prevent and treat disease in farm...

  • International B2B Digital Marketing Strategist

    2 weeks ago

    Hook, Greater London, United Kingdom Elanco Full time

    About ElancoAt Elanco, we're dedicated to innovation and delivering products and services to prevent and treat disease in farm animals and pets. Our vision is 'Food and Companionship Enriching Life', and we're committed to sustainability through our Elanco Healthy Purpose.Job SummaryWe're seeking a skilled Digital Marketing Strategist to join our team in...

  • International B2B Digital Marketing Strategist

    2 weeks ago

    Hook, Greater London, United Kingdom Elanco Full time

    About ElancoAt Elanco, we're driven by our vision of 'Food and Companionship Enriching Life' and our approach to sustainability – the Elanco Healthy Purpose – to advance the health of animals, people, the planet and our enterprise.We pride ourselves on fostering a diverse and inclusive work environment, where innovation and creativity thrive. Our team is...

  • International B2B Digital Marketing Strategist

    2 weeks ago

    Hook, Greater London, United Kingdom Elanco Full time

    About ElancoAt Elanco, we're driven by our vision of 'Food and Companionship Enriching Life' and our approach to sustainability – the Elanco Healthy Purpose – to advance the health of animals, people, the planet and our enterprise.We pride ourselves on fostering a diverse and inclusive work environment, where innovation and creativity thrive. Our team is...

  • International B2B Digital Marketing Strategist

    3 weeks ago

    Hook, Greater London, United Kingdom Elanco Full time

    About ElancoAt Elanco, we're driven by our vision of 'Food and Companionship Enriching Life' and our approach to sustainability – the Elanco Healthy Purpose – to advance the health of animals, people, the planet and our enterprise.Job SummaryWe're seeking a highly skilled Digital Marketing Strategist to join our team in Region International. As a key...

  • International B2B Digital Marketing Strategist

    3 weeks ago

    Hook, Greater London, United Kingdom Elanco Full time

    About ElancoAt Elanco, we're driven by our vision of 'Food and Companionship Enriching Life' and our approach to sustainability – the Elanco Healthy Purpose – to advance the health of animals, people, the planet and our enterprise.Job SummaryWe're seeking a highly skilled Digital Marketing Strategist to join our team in Region International. As a key...

  • International B2B Digital Marketing Strategist

    1 month ago

    Hook, Greater London, United Kingdom Elanco Full time

    At Elanco, we're driven by our vision of 'Food and Companionship Enriching Life' and our approach to sustainability – the Elanco Healthy Purpose – to advance the health of animals, people, the planet and our enterprise.We're a global leader in animal health, dedicated to innovation and delivering products and services to prevent and treat disease in farm...

  • International B2B Digital Marketing Strategist

    1 month ago

    Hook, Greater London, United Kingdom Elanco Full time

    At Elanco, we're driven by our vision of 'Food and Companionship Enriching Life' and our approach to sustainability – the Elanco Healthy Purpose – to advance the health of animals, people, the planet and our enterprise.We're a global leader in animal health, dedicated to innovation and delivering products and services to prevent and treat disease in farm...

  • Digital Marketing Strategist

    4 days ago

    Hook, Greater London, United Kingdom Elanco Full time

    Transforming Digital Customer Engagement at ElancoThe B2B Digital Marketing Strategist plays a critical role in advancing Elanco's commercial-centric digital vision, enabling the governance, process, and technology to drive business results across the organization.This leader will ensure the execution of the automated processes and adoption of Elanco's...

  • Digital Marketing Transformation Specialist

    3 weeks ago

    Hook, Greater London, United Kingdom Elanco Full time

    {"h3": "Job Summary", "p": "Elanco is seeking a Digital Marketing Transformation Specialist to shape the company\u2019s digital customer engagement activities in Region International. This role will play a critical part in advancing our commercial-centric digital vision, enabling the governance, process, and technology to drive business results across the...

  • Digital Marketing Transformation Specialist

    3 weeks ago

    Hook, Greater London, United Kingdom Elanco Full time

    {"h3": "Job Summary", "p": "Elanco is seeking a Digital Marketing Transformation Specialist to shape the company\u2019s digital customer engagement activities in Region International. This role will play a critical part in advancing our commercial-centric digital vision, enabling the governance, process, and technology to drive business results across the...

  • Digital Marketing Transformation Specialist

    1 month ago

    Hook, Greater London, United Kingdom Elanco Full time

    {"h3": "Job Summary", "p": "Elanco is seeking a Digital Marketing Transformation Specialist to shape the company\u2019s digital customer engagement activities in Region International. This role will play a critical part in advancing our commercial-centric digital vision, enabling the governance, process, and technology to drive business results across the...

  • Digital Marketing Transformation Specialist

    1 month ago

    Hook, Greater London, United Kingdom Elanco Full time

    {"h3": "Job Summary", "p": "Elanco is seeking a Digital Marketing Transformation Specialist to shape the company\u2019s digital customer engagement activities in Region International. This role will play a critical part in advancing our commercial-centric digital vision, enabling the governance, process, and technology to drive business results across the...

  • Digital Marketing Transformation Specialist

    3 weeks ago

    Hook, Greater London, United Kingdom Elanco Full time

    {"h3": "Job Summary", "p": "Elanco is seeking a Digital Marketing Transformation Specialist to shape the company\u2019s digital customer engagement activities in Region International. This role will play a critical part in advancing our commercial-centric digital vision, enabling the governance, process, and technology to drive business results across the...

  • Digital Marketing Transformation Specialist

    3 weeks ago

    Hook, Greater London, United Kingdom Elanco Full time

    {"h3": "Job Summary", "p": "Elanco is seeking a Digital Marketing Transformation Specialist to shape the company\u2019s digital customer engagement activities in Region International. This role will play a critical part in advancing our commercial-centric digital vision, enabling the governance, process, and technology to drive business results across the...

  • Digital Marketing Transformation Specialist

    2 weeks ago

    Hook, Greater London, United Kingdom Elanco Full time

    Job SummaryElanco is seeking a Digital Marketing Transformation Specialist to lead the development and implementation of our digital customer engagement strategy in Region International. This role will shape Elanco's Digital Marketing Transformation and help establish the foundational framework, campaign strategy, and KPIs to maximize the value of the...